Business automation is no longer an option, it is a necessity. In today’s corporate world, where competitiveness is growing exponentially, persisting with manual processes is, in my opinion, condemning oneself to stagnation. To survive, companies need agility, precision, and efficiency, characteristics that automation offers by optimizing processes and reducing costs. More than just replacing manual tasks, it is about transforming operations, eliminating bottlenecks, increasing productivity, and preparing businesses to compete in an increasingly demanding market. Ignoring this change is giving up opportunities for growth and innovation.
The numbers leave no doubt about this transformation. According to a Microsoft study, 74% of micro, small, and medium-sized enterprises (MSMEs) already use artificial intelligence (AI) in their businesses. Of these, 46% apply the technology specifically to optimize operational costs, a fact that, in my view, demonstrates how automation is within reach of smaller companies, demystifying the idea that it is a privilege of large corporations.
And in the case of these larger companies, automation also plays a central role. A Deloitte survey revealed that 58% of them use AI in their daily operations. The applications range from administrative routine (44%) and decision-making support (43%), to customer service (39%) and big data analysis for software development (32%). These data reinforce how automation is versatile, benefiting strategic and operational areas in an integrated manner.
Still, many companies hesitate to adopt automation. In my view, this is due to a combination of unfamiliarity, fear of initial costs, and the false perception that this transformation is too complex. However, the biggest mistake is to ignore the return on this investment. Automating is investing in long-term efficiency, eliminating rework, optimizing resources, and freeing up teams for more strategic activities.
Another point that often arises is the fear that automation will replace people. However, the goal is not to replace, but to free employees from repetitive tasks, allowing them to focus on more creative and higher value-added activities. Automation, by making operations more efficient, creates space for professionals to take on more strategic and innovative roles, enriching their functions and contributing to the growth of companies.
Despite all this, Brazil still faces significant barriers. It cannot be denied that companies, especially small ones, face structural obstacles, such as lack of access to technologies and ineffective regulations. In my opinion, government incentives focused on digital transformation would be crucial to democratize these tools and accelerate the modernization of the Brazilian market.
Data shows that those who invest in automation reap the rewards. Companies that integrate AI and other technologies into their processes not only reduce costs but also position themselves more agilely and strategically. On the other hand, those who resist change run the risk of becoming irrelevant in a market that values innovation and efficiency.
Automating is no longer a differential; it is a condition to thrive. The future of business belongs to companies that choose automation now, with courage and strategy. After all, efficiency and innovation are no longer optional but essential pillars to survive in an increasingly competitive market.
