Black Friday and Cyber Monday in 2024 recorded a significant 10% increase in sales compared to the previous year, totaling R$ 6 billion, according to FCamara data, a technology and innovation ecosystem that operates in physical and online retail. In 2023, the sales volume was R$ 5.4 billion, showing significant growth this year despite economic uncertainties.
According to Orlando Ovigli, Vice President of Digital Commerce at FCamara, the positive performance is largely due to the diversity of payment options offered. “Retailers, especially in electronics and appliances, saw an increase of up to 15% in sales. Payment facilities were crucial in ensuring consumer convenience,” he explained.
The survey reveals that credit cards were the most used payment method, accounting for two-thirds of transactions, with a large portion of purchases being made in installments. PIX also stood out, representing 25% of payments, while other forms of payment made up the remaining.
Among the novelties this year are unprecedented partnerships between retailers and financial institutions, offering consumers the option to pay in cash with a discount and later negotiate installment payments directly with the bank. This strategy was well received, providing consumers with greater flexibility in a time of economic instability and a high dollar exchange rate.
Despite challenges such as the recent increase in the US dollar, which impacted prices, the 2024 edition was considered positive. Many consumers took advantage of promotions to advance their Christmas shopping, which helps maintain optimism in the retail sector for the coming year.
Overall, FCamara believes that this edition of Black Friday, followed by Cyber Monday, was positive for both merchants and consumers. “Even in a year marked by uncertainties and the recent increase in the dollar, which directly affects rates and product prices, Brazilians were able to take advantage of the date, in many cases, already anticipating Christmas purchases. With this scenario, retailers can remain optimistic about plans for the next year,” Orlando concludes.
