A OneFootball, one of the world’s largest digital football platforms, is advancing its global expansion strategy with a new and exclusive digital advertising agreement with US Media, the leading media solutions hub in Latin America. The partnership will allow brands to connect directly with millions of passionate football fans in strategic markets such as Brazil, Mexico, and the United States, leveraging the accelerated growth of online sports advertising.
Headquartered in Germany, OneFootball has 30 million social media followers and a community of over 200 million fans, including 42 million in countries like the United States, Mexico, and Brazil itself. The company stands out by offering services such as: coverage of over 200 leagues in 12 languages; a personalized feed with news and original content from clubs, leagues, and players; live streaming without subscription, ensuring unique accessibility to matches; and various other integrated and non-intrusive digital experiences for football fans.
This ensures fans unparalleled content and various integrated, non-intrusive digital experiences for football enthusiasts. “Through this partnership, we aim to leverage our global reach to deliver highly relevant and engaging advertising solutions to brands in the region and worldwide,” said Tom Muller, GM of Platform at OneFootball. “With over 42 million users in key markets like the U.S. and Brazil, we are ready to help brands reach one of the most passionate and engaged audiences out there.”
Digital football and sports advertising: a growing scenarioAccording to a study commissioned by IBM and conducted by Morning Consult, 56% of over 18,000 respondents stated they use social media to access additional sports content. Additionally, 50% of respondents view the impact of artificial intelligence (AI) on sports positively, with the top improvements prioritized with this technology being real-time updates (34%) and personalized content (29%).
For the CEO of US Media, numbers like these reinforce how digital advertising has grown in the sports sector in recent years. “It’s a segment with a sea of opportunities to increase consumer engagement and generate tangible results, especially with diversified strategies on premium digital platforms. Brands that recognize this trend and invest in personalized and integrated solutions will strengthen their connection with the global audience of passionate football fans,” he concluded.
“Digital football has become a powerful channel to connect with sports lovers, and online sports consumption continues to grow. That’s why we believe in a future full of innovation with this partnership,” said Maurits Schon, COO of OneFootball. “By combining our vast football content with US Media’s targeted advertising strategies, we want to offer brands unparalleled opportunities for engagement and measurable results.”
