According to recent projections from the International Monetary Fund (IMF), Brazil is expected to grow by 2.2% in 2025, with the unemployment rate remaining stable at around 7.2%. The scenario of moderate growth and gradual stabilization of the economy next year is expected to influence the priorities of companies, which will seek not only efficiency and cost reduction but also innovation and strategies for sustainable growth. The analysis comes from Grupo Hub, an HR consultancy with recruitment and selection solutions, and people development, with over 10 years of experience and clients such as Ambev, Google, Natura, Santander, Stellantis, and Vale in its portfolio. According to the company, in the face of the expectation of a phase of adjustments in 2025, advances in strategic sectors that promise to drive the labor market can be expected, especially for managerial positions.
According to Victor Fazzio, senior partner at Grupo Hub, the Technology sector will continue to thrive in 2025, leading job creation for managerial positions. In 2024, 25% of the positions worked by the consultancy were destined for the segment. “Next year, the Brazilian economy will present growth opportunities for companies and professionals willing to invest in innovation, digitalization, and sustainability. Knowledge in these areas will be competitive advantages in all sectors, especially for management and director positions, which will need to combine technical and strategic skills,” highlights the executive.
The growth of artificial intelligence, cybersecurity, blockchain, and data analysis are expected to leverage the advancement of digital transformation in various industries. Competencies such as adaptive leadership, change management, and strategic vision will be in high demand.
The consultancy lists below the positions that will be in high demand in 2025.
Chief Technology Officer (CTO)
Responsible for leading the technological strategy, this professional will be essential in guiding innovation in digital products and services in the face of a constantly transforming market.
Artificial Intelligence (AI) Specialist
AI is becoming essential to optimize processes, predict trends, and personalize customer experiences in various sectors, from finance to health. Specialized professionals will be increasingly necessary to develop, train, and adjust AI models, ensuring that the technology is used ethically and efficiently.
Chief Information Security Officer (CISO)
Cyber attacks have increased worldwide in the first half of 2024, including in Brazil, according to the report from Check Point Software Threat Intelligence division. With the escalation of this scenario, there will be a high demand for professionals to ensure data security.
Cybersecurity Specialist
Digital security is a field in continuous evolution, not only due to the increasing cyber attacks but also because of the complexity of data protection regulations (such as LGPD in Brazil and GDPR in Europe). Companies will need experts to protect sensitive data, assess risks, and create security strategies against threats.
Data Science Manager
A study conducted by McKinsey & Company showed that companies that intensively use digital data have been experiencing above-market growth, even boosting their EBITDA. The use of data for business decisions will continue to drive the demand for leaders in data science and analytics.
Data/Big Data Analyst
With the exponential growth of data, qualified professionals will be needed to analyze them, generating actionable insights to support decision-making. The Data or Big Data Analyst helps extract value from data, which is crucial today for competitiveness, process optimization, and identifying new business opportunities.
Analysis Manager
In addition to data analysis, efficient management of analytics operations and transforming insights into strategic actions is required. The analytics manager leads teams and projects, aligning data analysis with business objectives, becoming essential to ensure that analytical findings generate real value.
Cloud Engineer/Specialist
With many companies migrating to the cloud due to the scalability and cost reduction it provides, specialized Cloud engineers will be in demand to implement, maintain, and optimize infrastructures. These professionals are crucial to ensure the security, efficiency, and compliance of systems and data stored in the cloud.
