E-commerce in Brazil continues to expand rapidly, driven by the growth of digitalization, changes in consumer behavior, and advancements in payment and logistics technologies. In 2024, the sector generated R$204.3 billion in revenue, a 10.5% growth compared to the previous year, according to data from the Brazilian Association of Electronic Commerce (ABComm). In addition to positive revenue, the sector recorded 414.9 million orders, with an average ticket of R$492.40. The number of online buyers also increased, reaching 91.3 million consumers.
This promising scenario particularly favors segments like white goods, which include appliances such as refrigerators, stoves, and washing machines. Despite the challenges faced in recent years, the sector remains relevant and has shown signs of recovery. In 2023, production was estimated at 12.9 million units, one of the lowest volumes of the decade, but events like Black Friday boosted sales by 62.5%, demonstrating the market’s potential. Additionally, 97% of white goods sold in Brazil are manufactured domestically, creating opportunities for new international brands that bring innovation and cutting-edge technology.
With an eye on this scenario, Grand Commerce announces a significant partnership with CHiQ, one of the top five global manufacturers of white goods. The arrival of the Chinese company represents a revolution in the sector, bringing products to Brazil that already stand out in the demanding North American and European markets. With superior technological delivery, differentiated quality, and highly competitive prices, the brand enters the country with a robust plan to establish itself among the sector’s leaders within the next three years.
“Our initial strategy will be heavily focused on digital, leveraging the potential of e-commerce to generate scale and immediate impact. However, our vision is long-term, and we do not rule out expansion into physical stores and other sales channels,” emphasizes Ricardo Neske, COO of Grand Commerce.
