Messaging apps like WhatsApp are among the most widely used social networks in Brazil. According to a study by VTrends, a research and insights hub from Vivo, 80% of Brazilians access these apps daily. For retail, this represents an opportunity: as a tool for the sector, it can boost sales and customer loyalty. An example is the digital marketplace Compra Agora, which, through the implementation of Yalo’s intelligent platform, recorded in 2024 an increase in the average ticket to R$ 2.3 thousand per retailer. Sales via WhatsApp already account for about 16% of Compra Agora’s total transactions—and 30% of these orders are entirely organic, meaning they occur without seller assistance. The marketplace supplies around 530,000 stores in Brazil, with annual revenue reaching R$ 6 billion.
By using WhatsApp messaging and personalized promotions, the company achieved over 10,000 monthly orders. Revenue from products sold via the messaging app grew 164% compared to 2023, while orders increased by 136% in the same period. ” Yalo’s solutions are flexible, adapting to our disruptive business model and enabling quick testing, precise analysis, and continuous evolution of solutions,” said Thaise Hagge, General Manager of Compra Agora.
Yalo’s platform allows companies to manage the entire customer lifecycle through personalized, goal-driven conversations. With this model, Compra Agora transformed customer service into a smoother and more efficient experience, using real customer data at scale to create more detailed segmentation groups.
With over 19.8 million messages on WhatsApp, Compra Agora’s intelligent agent system uses 150 base responses, generating over 40,000 variations with AI. The result is a hybrid model, with 98% of interactions resolved by the bot. “The Yalo platform allowed us to expand our shopping basket, strengthening our market position by improving brand proximity, direct communication, and active listening to customer needs,” explained Hagge.
Aiming to strengthen relationships with its expanding retailer network and create new sales strategies, Compra Agora found in Yalo a solution to build an autonomous communication journey, with over 68% of stores placing orders independently. This way, it can handle the entire purchasing journey alone, from first contact to checkout. “Since 2022, we’ve supported retailers via WhatsApp through the Yalo platform, facilitating digitization and order autonomy, reducing consultation time, and increasing purchase frequency and value,” explained Thaise.
Integrating WhatsApp into the purchasing process transformed retailers’ experience, enabling dynamic communication and offering a fast, practical tool to manage orders, access personalized recommendations, and resolve queries directly and immediately. “While browsing the e-commerce site, retailers can simply chat with the agent, state their needs, and receive the best suggestions and promotions. It’s an intuitive process that saves time and simplifies decisions, especially for small and medium retailers,” concluded Manuel Centeno, co-founder and General Manager Brazil of Yalo.
