With over R$ 1.5 billion in annualized sales and the distribution of more than one ton of food per minute, Cayena solidifies itself as one of the leading distribution platforms in food retail. Now, the company is advancing on a new strategic front: investment in retail media to strengthen the presence of food industries in new markets.
In B2C, companies like Magazine Luiza, Mercado Livre, and Carrefour have already consolidated their retail media operations as new revenue streams, being the players with the largest audiences, according to the report Retail Media Insights 2024 published by Newtail. In the B2B segment, this front is still nascent but is gaining strength as specialized marketplaces seek to differentiate their offerings and add more value to their commercial partners.
Through digital marketing actions integrated into its platform, Cayena offers solutions such as banners, push notifications, and featured campaigns in its app, which directly reach over 50,000 establishments, including restaurants, pizzerias, bakeries, markets, and hotels. Recently, its campaigns impacted over 1.3 million people on social media in just seven days. Additionally, the actions provide an average ROAS (Return on Advertising Spend) of 3.5x, ensuring efficiency and maximized results for its partners.
“We are creating a complete ecosystem that integrates marketing, market intelligence, technology, and financial services. This allows us to deliver significant and rapid growth for industries using the platform. Today, a manufacturer can gain in a few months the volume of new clients that, on their own, would take years to achieve,” explains Gabriel Sendacz, co-founder of Cayena.
Accelerated growth
With Cayena’s plug-and-play structure, industries can make their first sale within 24 hours of platform activation, accelerating gains in the channel. The network offers high potential for loyalty and recurrence, with clients purchasing on average over five times a month. Among the key features are:
- Campaign segmentation and personalization: with a qualified and diverse audience, ranging from niche restaurants to chains, markets, and other food businesses; in addition to structured data and analytical tools, it’s possible to segment campaigns for audiences with high conversion potential and in a personalized manner.
- Customized campaigns and integrated digital marketing: featured on landing pages, website, and app, with smart product recommendations, product banners, and communication workflows via email, WhatsApp, SMS, and push notifications.
- Promotions and sales incentives: actions that boost sales with discount coupons, promotional campaigns, and incentives for the sales force.
- Strategic data and insights: customized reports that help industries make decisions based on consumption data and purchasing behavior.
- Qualified network: over 400 specialized consultants help expand business operations in new markets.
Diversification and facilitated expansion
By using Cayena’s marketplace, industries can diversify their sales channels without needing to invest in developing their own e-commerce, which accelerates results and expands market reach, as the platform already has a qualified and selected audience in a more established purchasing moment. “The goal is to drive our industrial partners to expand quickly, with full support, from marketing to financial intelligence. The potential for return and brand strengthening is enormous, especially during strategic moments for the sector, such as launches and seasonal periods,” comments Sendacz.
Through Cayena’s marketplace, industries can start selling directly as supply partners, but they can also boost their distributors with the Retail Media solution. With this, Cayena reinforces its commitment to being the leading ally of the food industry, directly connecting manufacturers, distributors, and points of sale in a robust and efficient digital ecosystem.
