Sustainable transformation is a topic that is becoming increasingly urgent and relevant in the current scenario. By 2025, I believe that awareness will be the cornerstone for us to move forward in this process.
The more people are aware of the consequences of their actions on the environment and society, the easier it will be for all of us to tread the path of sustainability. And this applies not only to large companies or governments, but to each one of us, in our daily lives.
Reflecting on this topic, I see that awareness is undoubtedly the key to this transformation. When we understand the impact of our choices, whether in consumption, work, or daily interactions, we become more likely to adopt sustainable practices.
It is an immeasurable benefit not only for the planet, but also has a direct effect on businesses. Companies that make sustainability a genuine value tend to attract consumers who share these same principles, creating a relationship of trust and loyalty.
As I usually say: the impact starts with the individual, but it is the sum of these attitudes that makes a difference for the collective.
Trends for 2025
In 2025, sustainable investments, or ESG (environmental, social, and governance), will gain even more strength – after all, the planet is crying out for help. Investors are increasingly aligning their resources with causes that promote a positive impact in the world, and the circular economy stands out as a growing trend.
In my opinion, it is a model that, besides helping to reduce waste, creates new opportunities for companies that care about sustainability, attracting an audience that values conscious consumption. Sustainable infrastructure, in turn, will be shaped by innovations seeking to reduce environmental impact and promote greater efficiency.
We will increasingly see the use of recycled materials, renewable energies, modular construction, and the concept of smart cities, trends that are also expected to transform the way we live and work from 2025 onwards. Within this scope, we must not forget the fundamental role of governments, which need to continue creating and improving public policies, providing tax incentives to accelerate immediate changes.
What did we learn from COP29?
COP29, held in Baku, Azerbaijan, brought significant advances, but also showed that there are challenges to be overcome. The goal of climate financing of US $300 billion per year by 2035, for example, sparked discussions among experts, who considered it below expectations; however, the event highlighted the importance of a global effort to address the climate crisis – and I am optimistic that Brazil will be able to influence the agenda of COP30, in November 2025, regarding the urgencies that should be prioritized.
What I see as essential for 2025 (and beyond) is the unity of efforts between companies, governments, and individuals. All of us have a role to play in creating a more sustainable future. I believe that education and awareness are the foundation of this transformation. It is not about grand gestures or empty speeches, but consistent and daily actions that, when combined, generate significant transformations.
If we can put these values and attitudes into practice, we can create a more “alive” and just world for future generations. After all, transformation begins with each of us, in our daily choices, and it is this commitment to the collective that will truly generate the positive impact we so desperately need.
As I heard from a Brazilian ESG expert, COP30 “should not be an option for us, Brazilians, but rather a DUTY”.
