The fight against financial scams carried out by false call centers has gained strength through government and private sector initiatives. In this context, DMA, a company specialized in digital self-service and visual solutions for call centers, plays a prominent role with its Protect Call technology, which identifies and blocks fraudulent calls directly on smartphones. By December 25, the solution has reached the milestone of blocking more than 4 million scam attempts.
Through a collaborative business community composed of over 150 of Brazil’s largest companies – including banks, telecommunications operators, retailers, and healthcare companies – DMA uses its technology to identify around 4,000 suspicious numbers daily, capable of executing up to 260,000 scams per day. Since the launch of Protect Call operation in March 2024, over 4 million scam attempts have been prevented, with the expectation of stopping another 1 million by the year’s end.
Protect Call operates proactively, identifying and blocking fraudulent calls before they are even answered. The solution sends a visual alert directly on the cell phone screen, informing the user about the scam attempt.
Just on the 19th alone, the solution prevented 380,000 scams, a significant milestone highlighting the technology’s effectiveness. Currently, 130 million smartphones in Brazil are already eligible for this protection, reflecting the rapid adoption by companies. “This accelerated adoption demonstrates the corporate sector’s concern in addressing a critical problem that directly impacts consumers and companies’ reputation,” says Rui Vasconcelos, CISO at DMA.
In addition to creating a business unit dedicated to security, DMA continues to invest in continuous improvements and expanding its operations. “Our goal is to transform the relationship between companies and individuals, ensuring that scam attempts become increasingly ineffective,” emphasizes Rui.
