A BrandLovers, a company that connects brands and content creators, takes another step forward in the industry with the launch of Creator Pay. This innovative solution, integrated into the Creator Ads platform, automates financial processes that were previously operational bottlenecks for brands and creators. “Now, those who hire content creators no longer need to deal with the bureaucratic payment processes, and creators benefit from being paid faster,” explains Rapha Avellar, CEO and founder of BrandLovers.
Creator Pay processes over 6,000 daily transactions, ensuring security, efficiency, and scalability for the entire chain. With projections to reach 25 million transactions by 2025, BrandLovers solidifies itself as the leading financial platform in Brazil’s influencer market.
“We are leading a movement that goes far beyond simple payments. We want to build a more efficient and sustainable influencer market, where creators have financial security to fully dedicate themselves to content creation, and brands can focus on what truly matters: creative strategies that generate value and authentic connections with the audience,” Avellar points out.
Eliminating bureaucracy, driving opportunities
Manual contract and payment management has always been one of the biggest hurdles in hiring creators. According to Creator POV 2024, 23% of brands cite this gap as one of the main limitations in campaign agility.
The payment processing time, which previously ranged from 30 to 120 days, is now reduced to a few hours. With Creator Pay, the entire process is automated, ensuring compliance, efficiency, and transparency.
During the development of the solution, BrandLovers tested an MVP focused on receivables anticipation, allowing creators to access funds before payment. During testing, the feature impacted over 100 creators, totaling R$50,000 in requests. The feedback was highly positive: many creators reported using the advanced funds for strategic investments, such as equipment purchases and financial regularization, proving the relevance of this functionality as a professionalization tool.
With these results, BrandLovers validated the initial hypothesis: creators showed strong adherence to receivables anticipation, reinforcing the importance of faster and more predictable income sources for the influencer market. The feature is set to launch in the coming months as part of the roadmap to expand financial solutions integrated into the platform.
Leadership in innovation and a bold vision for the future
With the goal of moving R$1 billion in transactions over the next four years, BrandLovers is reshaping the influencer market. The company’s innovation roadmap includes new financial features and integrations with digital banks, solidifying the platform as a benchmark for creators and advertisers.
“The future vision for Creator Pay is to become the financial engine of the influencer market, ensuring creators and brands grow together fairly and sustainably,” Avellar adds. “Our commitment is to offer cutting-edge technology to simplify processes and generate value in every platform interaction.”
In the coming months, Creator Pay will be expanded to its entire base of over 220,000 creators, solidifying BrandLovers as a market leader. The impact will be direct:
- Brands gain more convenience in hiring and paying creators.
- Creators, regardless of audience size, have new monetization opportunities with predictability and financial security.
With this, BrandLovers continues to strengthen an innovative ecosystem and accelerate the growth of the Creator Economy in Brazil.
