Digitalization of Processes: The key to the growth of small businesses in 2025

More than just a strong trend, the digitization of processes will be necessary for entrepreneurship in Brazil by 2025. The adoption of digital tools and automation is transforming the market, allowing companies, especially micro and small ones, to reduce operational costs and increase their efficiency.

According to a study by McKinsey & Company, the implementation of automated processes can reduce up to 20% of administrative expenses. In addition, research from Sebrae indicates that companies investing in learning can improve their operational efficiency by up to 80%. These advances align with World Bank data, which indicate that automation is a critical factor for sustainable growth in emerging economies, such as Brazil.

Rafael Caribé, partner of Agilize Accounting, emphasizes the gains involved in this movement: “Digitization has a direct impact on the survival and growth of small businesses. For those facing competitive margins, any productivity gain is essential. Tools like generative artificial intelligence from proposal creation to the use of chatbots in customer service bring agility and efficiency,” says the entrepreneur.

POSITIVE RESULTS IN PRACTICE

Practical examples already show how digital transformation is essential for small businesses in Brazil. A Sebrae report highlights that initiatives using financial automation systems can reduce up to 30% of time spent on administrative tasks, freeing up energy and resources for focusing on growth strategies.

In the Brazilian context, the simplification of bureaucratic processes, such as business opening, is also a decisive factor. “The average business registration time, which used to exceed a month, can now be limited to a few hours, thanks to digitalization. This agility not only benefits entrepreneurs but also positions Brazil as a more competitive market in a global scenario,” Caribé points out.

According to the entrepreneur, by 2025, digitalization presents itself as both an opportunity and a necessity. “Entrepreneurs who embrace digital transformation have a greater chance of thriving in a dynamic and trained business environment, leveraging technological advancements to achieve new levels of success,” he concludes.