A Webcontinental, one of the largest e-commerce platforms in Southern Brazil and a national reference in marketplace, announces the launch of the vertical “Webco and You”, created to expand business opportunities and strengthen the brand’s partner network. The initiative primarily focuses on offering digital tools to support income generation and professional growth in three areas: installation professionals, affiliates (including technicians, architects, contractors, and micro-influencers), and store owners/entrepreneurs.
With over 4 million products across approximately 40 categories and recognized by the ABComm Digital Innovation Award as Brazil’s best marketplace in 2023 and 2024, Webcontinental continues to expand its role beyond traditional retail. The vertical “Webco and You” reflects this positioning by creating a 360º business ecosystem capable of connecting different partner profiles and providing tailored solutions for each of them.
The strategy’s key pillars include:
- Professionals/Installers: access to the Webinstala app, which connects installers with customers and expands service opportunities;
- Affiliates: extra income generation with the Affiliate Program, aimed at refrigeration technicians, architects, contractors, and micro-influencers, who can profit without needing their own inventory;
- Store Owners/Entrepreneurs: digital growth support with Meu Conecta Ecommerce, a platform that simplifies sales management and expands online reach.
According to the company, the creation of this vertical aligns with the evolution of the digital retail market, which increasingly demands integrated solutions for professionals and businesses of all sizes.
“With the ‘Webco and You’ vertical, we are reaffirming our commitment to being more than just an e-commerce platform. We want to be a growth catalyst for independent professionals and entrepreneurs, offering digital tools that truly make a difference in their lives and businesses,” says Philippe Stephanou – Head of Operations.
This move also reinforces Webcontinental’s relevance as a pioneer among Southern Brazil’s marketplaces, with national operations and high satisfaction ratings on reputation platforms such as Selo Ouro Ebit and recognition on Reclame Aqui.
“The digital retail market is constantly evolving. Our response is to create an ecosystem where everyone involved, from installers to large store owners, finds the support and opportunities needed to thrive. This is our vision of a 360º business,” concludes Philippe Stephanou – Head of Operations.
The vertical “Webco and You” symbolizes the next stage of the company’s strategy, which combines innovation, customer proximity, and solid partnerships, expanding the impact of its ecosystem in Brazil’s digital retail market.
