Nuvemshop – the leading e-commerce platform in Latin America – in partnership with Ecommerce na Prática – the global leader in e-commerce education – announces the Blue Friday Show, a 100% online and free event taking place on September 16 from 1 PM to 5 PM, live. The initiative aims to prepare direct-to-consumer brands for Black Friday, bringing together experts and confirmed speakers from the D2C Summit to anticipate trends, strategies, and successful practices.
“Our goal is to show that, with preparation and strategy, every brand can turn Black Friday into a major growth opportunity. The Blue Friday Show is the starting point for entrepreneurs to arrive at retail’s most competitive date ready to stand out, as well as getting a preview of everything we’ll have at the D2C Summit,” says Thiago Winter, Customer Success Director at Nuvemshop.
The Blue Friday Show will be an exclusive warm-up for the D2C Summit, Brazil’s first event for direct-to-consumer brands, designed to be a deep dive into the journey of digital brands, combining high-level content, exclusive practices, and experiences to help brands overcome key market challenges.
Among the various topics and confirmed speakers in the Blue Friday Show program, viewers will learn about “E-commerce Overview for Black Friday 2025”, with Babi Tonhela, digital marketing and e-commerce specialist; “Traffic and Conversion”, with Fábio Ricotta, AI & Digital Marketing expert; and “Online Store + Marketplace”, with Thiago Franco, entrepreneur and e-commerce expert, and Vitor Peçanha, Marketing Director at Nuvemshop Next; and many other topics.
Blue Friday Show
Live online event
09/16/2025
1 PM to 5 PM
Free
Registration via website.
