Topics related to International Women’s Day, celebrated on March 8th, gained prominence on social media between January 1st and March 10th of this year. According to STILINGUE by Blip, a multichannel platform focused on creating better digital experiences between brands and consumers through social listening and the potential of artificial intelligence, the date generated 37,360 publications on the topic with a potential reach of over 169 million users on digital channels.
The analysis indicates that from February 25th onwards, there were over 170 posts per day, and by March 8th, a total of 22,846 publications related to the date were recorded. On the 7th and 9th, the volume of comments was 3,494 respectively. “Day of Struggle/March 8th,” “Gender violence,” “Gifts,” and “Flowers” emerged as the most posted terms, along with Salary equality, Female friendship, Women in technology, Women in education, and Motherhood.
According to the study, 46% of conversations about these topics related to International Women’s Day took place on X (formerly Twitter), 21% on Facebook, 19% on Instagram, and 13% on news portals. Over 1,500 publications discussed the daily struggle for respect towards women, and on social media, users recalled the history of March 8th, which involves demands for better working conditions, voting rights, and equality.
One of the highlights pointed out by the STILINGUE By Blip survey is that the comments with the most interactions were related to football. The teamsVascoandSão Paulopaid tributes on Instagram and emphasized the importance of talking about respect. Some posts used the date to remember the history of women who made an impact on society, such as the artist Frida Kahlo. The monitoring also highlighted physical, psychological, and patrimonial violence as recurring themes, with over 1,500 mentions.
Another topic discussed was the relationship between gifts given to women on the commemorative date, with over 1,400 conversations. Posts on the subject appeared alongside messages of recognition, emphasizing that exchanging gifts would be a way to celebrate the strength and importance of women. During this period, various brands showcased on social media how their products could be dedicated to women. The fashion, makeup, jewelry, and candy store sectors were the ones that posted the most.
“For companies, social listening is a powerful tool to generate insights from conversations on digital channels and transform them into actions aligned with public trends and behaviors,” highlights Menedjan Morgado, Insights Manager at Blip. “These insights are also relevant in the context of Women’s Day, allowing companies to better understand the needs and expectations of women, adapting their strategies in a more inclusive and impactful way,” he concludes.
Methodology STILINGUE by Blip
The monitoring took into account channels such as X (formerly Twitter), Facebook, Instagram, blogs, portals, BlueSky, Forums, Reclame Aqui, and YouTube. The data presented reflects the volume of mentions associated with International Women’s Day. To capture the information, the keywords dia da mulher, dia das mulheres, women’s day, and women day were mapped.
