Consumer Day, celebrated on March 15th, is one of the most anticipated moments in Brazilian retail. The date offers discounts to customers and represents an opportunity for businesses to increase their sales. So far, searches for Consumer Day have grown by 150% on Google, according to Hostinger.
According to Guia dos Melhores, 64.4% of Brazilians were attentive to Consumer Day promotions in 2024. Of these, 27.2% would make their first purchase during the event, demonstrating the growth in demand in recent years.
For the 2025 edition, sales expectations are positive, with the continuation of the recent growth trend, along with the increase in Brazilians’ purchasing power.
What Are the Projections for Consumer Day in 2025?
With offers similar to Black Friday, Consumer Day has favorable projections for sales growth, following an upward trend in commerce during the first half of the year, according to experts.
In 2024, a Neotrust report revealed that revenues generated by the date exceeded R$ 600 million, representing a 34.7% increase compared to the monthly average.
For 2025, there are some trends worth noting, both for stores and consumers:
- Growth of E-commerce: in 2024, the sector saw a 10.5% increase, with revenues exceeding R$ 200 billion. Shopping through digital platforms has become an essential part of Brazilians’ purchases, with systems offering more practical and efficient service.
- Changes in Consumption Habits: the demand for digital platforms reflects changes in consumer behavior, as more internet-connected shoppers prefer faster and more convenient ways to buy, especially after the pandemic.
- Demand for Promotions and Discounts: The increase in activity on Consumer Day is directly related to the search for deals across various sectors. This is expected to be driven by personalized marketing campaigns and advanced technologies, such as artificial intelligence.
- Increase in Sales: sales on Consumer Day 2025 are expected to surpass 2024 numbers. Additionally, digital marketing campaigns will play an even more relevant role in the context of digitalization.
- The Role of Digital Platforms and Social Media: Social media campaigns on Instagram, TikTok, and Facebook will be crucial for expanding reach. E-commerce websites should also be more intuitive, simplifying the shopping journey.
Which Products Are Most Purchased on Consumer Day?
A Neotrust survey with 2024 data revealed which products are most sought after by consumers on this date. The study showed that, in terms of order volume, health products led with the highest increase, rising from 13.7% to 17.2%.
Fashion items, accessories, beauty, and perfumery also remain popular, despite a slight decline compared to the previous year. Additionally, pet shop products recorded strong sales growth.
Regarding revenue, home appliances take the top spot, with an increase from 15.3% to 16.8%. Mobile phones follow closely, despite one of the biggest declines, with an 11.2% share.
Fashion, electronics, and IT products are also among the top revenue-generating items during the event. Overall, the average ticket, representing spending per consumer, increased by 9.4% on Consumer Day compared to the rest of the month, reaching R$ 557.
In an individual analysis of each item, drones lead the increases, with a 390.2% rise in one year. Products such as air conditioners, fans, personal hygiene items, and medicines also showed growth.
On the other hand, gardening products and electric fryers recorded the biggest declines, with reductions of 26.0% and 24.9%, respectively.
What Strategies Can Businesses Adopt to Increase Sales on Consumer Day?
To make the most of the event, it is essential to invest in marketing, ensuring visibility and engagement with consumers. In this context, some strategies include:
- Invest in Creating a Website: having a digital presence is essential for sales success. Additionally, the website should be optimized to ensure a simple and user-focused purchasing process. The Hostinger Website Builder, for example, is one of the alternatives and offers promotions for the date.
- Personalize Customer Service: by collecting user data (while respecting privacy), companies can offer targeted service with products and offers that match individual preferences, increasing conversion chances.
- Have Relevant Content for the Date: content should be tailored for Consumer Day, focusing on the company’s specific campaigns. Creating a personalized landing page is an example that can convert more leads into customers.
- Form Strategic Partnerships: companies can run joint and creative campaigns with other brands to reach new audiences and expand their reach.
- Explore All Available Platforms: social media, marketplaces, apps, and physical stores should be fully utilized.
- Train the Team for the Event: the team should be prepared to handle increased demand. With proper training, employees can provide efficient service, clarify doubts, and meet customer needs.
- Focus on Post-Purchase: Consumer Day is an opportunity to acquire new customers. Post-purchase support should be comprehensive, with feedback collection strategies and maintaining contact through sales channels to retain consumers.
With these strategies, it is possible to maximize sales and attract more customers to the business during Consumer Day 2025.
