The NRF 2025, the world’s largest retail fair, opened its doors on January 12th in New York, bringing together the industry’s key players. If there is a space with rich discussions and the identification of the most updated and important market trends, it is this one.
The first day of the event already started off strong, especially focusing on a specific topic: everyone is talking about artificial intelligence (AI). Technology dominated the discussions, especially regarding its application in the daily tasks of retailers and the industry. The development and improvement of new tools in this field were also important topics in the debates.
And, as expected, when we talk about AI, we automatically talk about data. In this sense, the so-called ‘third-party data’ were at the center of discussions at NRF 2025.
This strategy aims to expand knowledge about the consumer, allowing for more comprehensive profiles to be drawn and more assertive decisions to be made. In other words, it is an area of operation that works with more robust data, which consequently helps create more personalized campaigns and actions focused on the shopper.
Everything is for yesterday!
Alongside the technologies themselves, another fundamental point addressed in the new edition of NRF is urgency. The speed in decision-making is considered crucial, with the unanimous need in the sector for companies to dive headfirst into bold projects that truly transform the current scenario.
In an increasingly dynamic world, with anxious consumers, the ability to act quickly and assertively is essential. Companies need to adapt and act as quickly as the market demands.
Great missions, like data usage, CRM, customer relationship, all these themes are paths that cannot be left for later or seen as trends that are still to come. They already exist and need to be embraced by retailers as quickly as possible.
The future of retail has begun, and the debut of NRF 2025 is proof of that.
