The business landscape is changing rapidly, and 2025 is expected to consolidate trends that are already transforming how companies operate. Digital businesses and artificial intelligence (AI) are at the heart of this transformation, opening new opportunities for entrepreneurs and directly impacting market competitiveness.
Digital businesses: expansion and new models
The digitalization of businesses is no longer a differentiator—it’s a necessity. Companies of all sizes are adopting digital business models to reach a larger audience, reduce operational costs, and gain agility. A good example is e-commerce platforms, which allow small businesses to sell anywhere in the world without the need for a physical store.
Additionally, the subscription-based business model has been gaining momentum. Streaming services, online courses, and even exclusive product clubs show that recurring revenue can be a sustainable and profitable path for entrepreneurs.
The AI revolution in business
Artificial intelligence has moved from being a futuristic promise to becoming an essential part of many companies’ operations. Software that uses AI for customer service, data analysis, and process automation is reducing costs and making business decisions more strategic.
According to a recent McKinsey study, 65% of companies worldwide already use generative AI (GenAI) in at least one business area, a significant increase compared to previous years. Technology, retail, healthcare, and financial services companies are leading this transformation by applying AI to predict market trends, personalize customer experiences, and optimize internal operations.
Impact on business competitiveness
The adoption of these innovations is not just about technology but about how companies structure their growth strategy. Those who invest in digital solutions and artificial intelligence can respond faster to market changes, offer more personalized products and services, and improve customer experience.
Business mentor Márcia Belmiro emphasizes that ‘the entrepreneur who knows how to integrate technology into their business model will be one step ahead. Artificial intelligence, for example, can increase productivity and improve decision-making, allowing companies of any size to be more competitive’”, she explains.
What to Expect from the Future?
Trends for 2025 point to an increasingly dynamic market, where innovation and technology will be decisive factors for business success. Businesses that quickly adapt to technological changes will have a better chance of growing and standing out.
‘Entrepreneurs who want to prepare for this scenario should pay attention to these trends and find ways to apply them to their businesses. After all, innovation is no longer a luxury but an essential path to sustainable growth,’ concludes Belmiro.
