The same tool, when applied to companies, can map and plan marketing while also making human resource management more efficient. Known as Scrum, this agile methodology helps with productivity and project organization with multidisciplinary teams, working on the vision and objective of the organization in a comprehensive way, with all employees interconnected to that specific area. Jéssica Fahl Ribeiro, graduated in marketing and advertising, specializing in strategic management, and her partner Guilherme Silva, graduated in administration and specializing in human resources, both from Forward, apply this type of methodology in companies where they provide consulting.
“Scrum is an agile methodology that greatly helps with productivity and project organization with multidisciplinary teams, meaning we can work the entire company towards its main objective, its vision,” emphasizes Jéssica. According to her, this way it’s possible to consider aspects like promoting a new product, reaching new markets, positioning a brand with a competitive edge, as well as helping a company that ‘doesn’t exist’ to ‘exist.’ “All these objectives we bring into Scrum and create a plan in an executable way,” she says.
Jéssica explains that this type of methodological application differs from traditional consulting because it takes the entrepreneur’s reality into account. “This methodology we use is collaborative. We can include everyone from the operational staff, the manager, and the owner to create the planning, the action plan, and ensure the entire company organizes itself to achieve the results, the outlined objectives. We do this with Scrum, using tools like daily meetings, prioritization, and visual management,” notes the specialist. “In this participatory method, the entrepreneur, besides mapping and planning, will also learn about their own company, as well as gain practical knowledge about fundamentals of marketing, business, administration, strategy, and innovation.”
When necessary, it’s possible to apply this methodology in a hybrid manner. “Applying Scrum doesn’t have to be in person. There are tools like Trello, among other project management software, that allow this management in hybrid work, remote work, and in-person work. What we need is to make the information visible and monitor the team,” advises Jéssica.
RH
Regarding a company’s human resources, Guilherme Silva notes that agile methodologies like Scrum can make HR management much more efficient, collaborative, and adaptable. “Whether for recruitment projects, onboarding new employees, or talent development, we can define short cycles for delivering value, projects, or tasks. “The main objective is the facilitator’s role as a business partner, transforming the HR department into a strategic point of the organization. The company can generate more revenue and grow sustainably, but this will be a consequence of an engaged, committed, and strategically aligned team,” emphasizes the specialist.
