Brazil is the fifth-largest producer of electronic waste in the world and recycles only 3.24% of this material, according to data from The Global E-waste Monitor (2024). Mindful of this issue and committed to sustainability practices, BRLink, the Services unit of Ingram Micro Brazil, offers an innovative solution to support the management of the cloud lifecycle (Cloud Lifecycle Management), reinforcing its commitment to sustainable innovation. The service facilitates and accelerates companies’ data migration to the cloud by enabling the sale of obsolete IT assets and applying advanced IT asset disposition practices (ITAD – Information Technology Asset Disposition).
According to Guilherme Barreiro, director of BRLink and Services at Ingram Micro Brazil, cloud migration is now a strategic priority for companies of all sizes seeking efficiency, scalability, and innovation. With a comprehensive portfolio of solutions in data, artificial intelligence (AI), GenAI, Machine Learning, and cloud migration, BRLink’s proposal integrates technology and innovation to promote operational efficiency and environmental responsibility, aligned with ESG guidelines.
“With ITAD, we can acquire obsolete assets and enable companies to finance a large part of the transition to the cloud through this operation,” explains Barreiro. “The value of IT assets lies not only in the financial aspect but also in the positive environmental impact that proper disposal provides.”
Specialized in cloud computing projects and digital transformation, BRLink has developed this solution to facilitate data migration to the cloud, generate revenue from the disposal of old assets, and reduce its environmental impact. “Our goal is to maximize operational efficiency and drive the environmental responsibility of our clients. Ingram Micro, of which BRLink is a part, already has a long and proven experience in the market for IT asset disposition. This financial incentive, offered by Ingram Micro, in which we acquire the client’s obsolete park, has the potential to unlock major cloud projects as the client transforms their old assets into revenue, reducing the cost of modernization,” says Barreiro.
Among the key benefits of Cloud Lifecycle Management, the efficient migration stands out, based on best practices adopted by BRLink; environmental sustainability, with responsible disposal, reducing environmental impact; strengthening ESG strategy, by adopting sustainable practices and valuing social and environmental commitment; additional revenue generation, through the sale of old assets as an extra source of resources; reduction of operational costs, by migrating to the cloud and reducing expenses on maintenance of on-premises infrastructure; data security, with rigorous protocols and advanced technologies ensuring data protection at every stage of the process; and increased operational efficiency, as increased flexibility and scalability enable business growth.
Throughout the process, BRLink ensures the protection of all customer data, from migration to asset disposal, applying the highest standards of security and environmental compliance. The company also assists customers in complying with local and international regulations on electronic waste disposal, consolidating corporate responsibility and achieving ESG goals. “This unique proposal in the market strengthens our leadership in innovation and sustainability as we continue to expand our portfolio and add value to customers,” concludes Barreiro.
