The Pix, which is already the most used means of payment in Brazil, continues to evolve constantly with new features promising to bring even more convenience, security, and speed to its users in 2025. Developed by the Central Bank, the instant payment system has established itself as an indispensable tool in the country, and the innovations planned for this year promise to further enhance its functionality.
According to a study by the Central Bank, titled “The Brazilian and their relationship with money,” Pix is used by 76.4% of the population, followed by debit cards used by 69.1%, and cash used by 68.9% of people. “Pix is already consolidated and, in addition to replacing other means of payment and transfers, it will present even more news this year,” reinforces Ticiana Amorim, CEO and founder of Aarin Tech-fin.
The Automatic Pix is a feature that allows for automatic recurring payments. The new modality will be advantageous for those who use subscription services, such as music and video streaming, gyms, and subscription clubs. Users will be able to set up periodic transfers conveniently and securely, eliminating the need for repeated manual authorizations.
“This innovation will bring even more convenience to consumers and greater predictability to companies. The feature was designed with robust security mechanisms to ensure that users have total control over their recurring payments,” says Ticiana.
Another highlight for 2025 is the Pix by Proximity, which uses NFC (Near Field Communication) technology to make payments even faster and simpler. With this feature, all you need to do is bring your smartphone or another enabled device, such as smartwatches, close to a payment machine to complete the transaction, without the need to open the bank app.
“Pix by Proximity is expected to transform the shopping experience, especially in situations that require agility, such as public transportation, food courts, and retail,” says the CEO. Furthermore, the technology is aligned with global trends in contactless payments, reinforcing Brazil’s position as one of the most advanced countries in financial innovations.
Another aspect that is expected to be enhanced in 2025 is security. According to the Central Bank, greater traceability of transactions should be implemented with the goal of combating scams and frauds. The system will be able to identify suspicious patterns in real time, allowing transactions to be blocked or reviewed before being completed.
