Attracione, a fragrance brand launched in November 2024, has emerged as a sales leader on major e-commerce platforms such as Mercado Livre, Shopee, and Amazon. Additionally, the company has achieved impressive growth on social media, accumulating over 94 million views on TikTok in less than three months and surpassing the number of followers of already established brands in the sector.
Attracione’s success can be attributed to the combination of scientific innovation and well-planned digital marketing strategies. The brand focuses on using pheromones in its products, creating sensory experiences that go beyond scent. Studies published in the journal Nature indicate that pheromones can influence perception and social interaction, something that Attracione translates into its perfumes, moisturizers, and makeup.
Artur Ecom, a partner of the Group, highlights the strength of the brand: “In a short time, we have been able to lead sales in Brazil and expand to markets such as Europe, the United States, Asia, and Africa. The science of pheromones is not just a differential, but the foundation that supports the brand’s growth.”
Attracione also stands out for its rapid international expansion. With a revenue of R$ 7 million in January 2025 and a target of R$ 100 million by the end of the year, the export strategy reinforces the brand’s ability to cater to different cultures and preferences. Alberto Kouty, a group partner, explains that the presence on multiple continents validates the brand’s proposition and demonstrates alignment between innovation, science, and a well-structured commercial strategy.
In addition to international sales, Attracione continues to invest in digital platforms to solidify its reputation. Strategic growth on TikTok was crucial to reach a young and engaged audience, while e-commerce ensures quick and easy access to products.
Scientific innovation, combined with well-planned digital strategies, positions Attracione as a model for the fragrance market, renewing an area that not long ago seemed consolidated. Products that use science to intensify the feeling of attraction and confidence offer a competitive advantage in a sector traditionally dominated by brands focusing solely on the olfactory aspect.
By 2025, Attracione’s focus will be to expand its portfolio and explore new markets, including collaborations with influencers and international campaigns. Additionally, the brand is preparing an exclusive program for associates, allowing participants to have access to a sales participation model and feel like part of the company’s growth.
With a combination of scientific innovation, international presence, and digital marketing strategies, Attracione is positioned to consolidate its space in the fragrance market and compete with major players in the industry.
