The shopping experience will never be the same. Driven by Artificial Intelligence, the new era of digital retail is transforming the relationship between brands and consumers. Intelligent systems can now anticipate desires, understand behaviors, and offer precise recommendations in real time—making every interaction more efficient and personalized.
The adoption of Artificial Intelligence as a market tool has never been higher. According to a recent exclusive study by SAP, “Artificial Intelligence in the corporate world,” Brazil is the country that bets the most on AI: 52% of national companies have a completely positive perception of using AI in the workplace, and another 27% view it favorably. Overall, 62% of the decision-makers surveyed stated they plan to increase investment in AI adoption compared to 2024. The main drivers for AI adoption are the pursuit of improving customer experience (64%) and organizational productivity (51%).
Specifically in retail, if the challenge used to be attracting consumer attention, today the focus is on offering tailored experiences, reducing friction in the purchasing process, and increasing conversion rates. Companies adopting AI-based solutions are already seeing significant impacts: e-commerce platforms using personalized Generative Artificial Intelligence record, on average, a 25% increase in sales conversion and a 30% higher customer retention rate, according to data from ShopNext.AI. The company specializes in customized solutions through cutting-edge Artificial Intelligence technology, helping retailers and marketplaces achieve unprecedented results in the market.
AI in practice: how AD Lifestyle boosted sales and customer service with cutting-edge technology
A recent example of this transformation comes from the partnership between VTEX and ShopNext.AI for the retailer AD Lifestyle. The project used Generative AI to optimize customer service and personalize recommendations, resulting in a 12% increase in sales and a significant reduction in customer response time. The implementation combined chatbots intelligent ones, predictive analysis, and a smoother purchasing journey, showing how AI can go beyond personalization and directly impact company revenue.
“Artificial Intelligence is redefining what it means to serve a customer well. It’s not just about suggesting products but creating an intelligent, intuitive, and above all, relevant shopping journey. This is the key differentiator of the new phase of retail,” explains Pedro Duarte, CEO of ShopNext.AI.
More than sales: AI and building consumer loyalty
The revolution brought by Artificial Intelligence isn’t just about boosting sales—it changes how consumers perceive and connect with brands. By creating personalized and contextual experiences, the technology strengthens the bond between companies and customers, increasing loyalty and the perceived value of the brand.
“Consumers want convenience and relevance. Offering a tailored experience is no longer a differentiator but a necessity for those who want to remain competitive in the market. We are witnessing a definitive transition to smarter, user-centered retail,” adds Duarte.
The future has already begun
As Artificial Intelligence evolves, retail is moving to a new level where the integration between digital and physical will become increasingly seamless. Advanced solutions, such as intelligent virtual assistants and predictive algorithms, already demonstrate that technology will be key in building the retail of the future—a more agile, efficient, and truly consumer-centered retail.
According to the CEO of ShopNext.AI, the revolution is underway. “For brands and retailers, the big question is no longer whether Artificial Intelligence will be adopted, but when and how it will be implemented to generate a competitive advantage,” concludes the executive.
