Circana, a global data tech company for consumer behavior analysis, announced the winners of the 14th edition of the Toy Industry Performance Awards. The award recognizes the best-selling and fastest-growing toys, properties, and manufacturers in 2024, based on data from Retail Tracking Service by Circana.
“It’s always a pleasure to highlight the great successes in the toy industry, whether innovative products or classic properties that continue to win over generations,” says Ricardo Solar, executive vice president of entertainment at Circana. “These awards reflect a dynamic and competitive market,” he adds.
Global Highlights
- Manufacturer of the Year: The LEGO Group
- Best-Selling Property: Pokémon–The Pokémon Company
- Best-Selling Toy: Hot Wheels Singles 1:64 Assortment–Mattel
United States
- Best-Selling Property: Pokémon–The Pokémon Company
- Best-Selling Toy: Hot Wheels Singles 1:64 Assortment–Mattel
Brazil
- Best-Selling Property: Hot Wheels–Mattel
- Best-Selling Toy: Hot Wheels Singles 1:64 Assortment–Mattel
- Best-selling toys in Brazil by supercategory(attached image)
The winners are selected based on retail sales value analysis throughout 2024, highlighting the brands and products that stood out in an increasingly dynamic market.
