In a significant advancement in the digitalization of the automotive sector, the parts marketplace of Rodobens showed an 87% growth in revenue from partner merchants in 2024. The platform, specialized in automotive parts, tires, and lubricants, already has approximately 74 thousand registered customers and surpassed the R$ 1 billion mark in sales volume.
The initiative’s success is directly linked to the “Member Get Member” strategy, where Rodobens’ internal sales representatives introduce the platform to customers, encouraging autonomy in the purchasing journey. “Our initial focus was to ensure that internal sales representatives knew and trusted the platform before bringing it to their customers. This effect was crucial to consolidate digitalization in the sector,” explains Ademir Odoricio, Executive Director of Commercial Vehicles at Rodobens.
Among the competitive advantages, the platform offers a catalog with over 120 thousand items and has a strong online presence. With efficient organic positioning on Google, the marketplace attracted over 1.4 million sessions in 2024. A relevant fact is that 90% of customers are recurring clients of the brand’s dealerships, demonstrating the synergy between physical and digital channels.
Currently, the platform has 113 active partner merchants, including automotive parts, tires, and lubricant resellers. To expand this network, Rodobens adopts a dual strategy: a receptive registration flow via the website and active prospecting carried out by the sales team.
“In addition to expanding our partner base, we want to make the purchasing process even more practical and efficient for customers,” highlights Odoricio.
For 2025, the company plans to continue investing in expanding the merchant base and improving the digital experience, aiming for sustainable growth for the platform.
