A Loco, one of the largest global live streaming platforms, is officially launched in Brazil today. Focused on community engagement, interactivity, and customization, the platform will offer revolutionary ways to connect streamers and their audience. Following a successful beta phase in December 2024, the platform’s debut starts with exclusive partnerships with Brazil’s most celebrated game content creators like Nobru, Cerol, Paulinho o Loko, Piuzinho, Freitas, among others.
“Loco is not just another platform, it’s a movement,” says Firasat Durrani, co-founder and head of platform content partnerships. He adds: “Most international streaming platforms struggle to truly connect with local gaming communities. At Loco, we are revolutionizing this approach, growing alongside our users and transforming how creators and their communities interact. The Brazilian gaming community has always been pioneering, and with Loco, we are giving them a stage as authentic and dynamic as they are.”
A Place for Connection and Creativity
Loco is built on the belief that true connection flourishes in authenticity. From its mobile-first design to its gamified rewards and community-focused tools, the platform is reshaping what live streaming can achieve. Whether you are a casual player, a dedicated creator, or a fan seeking the next big moment, Loco offers vibrant, human, and unexpected experiences.
The main features and initiatives include:
- Empowerment at all levels: The newly launched Loco Partners Program offers personalized support, online and offline training, as well as growth tools for creators, whether starting as a hobby or aiming to build a career;
- Creator focus: Transparency in earnings with an industry-leading revenue-sharing model, ensuring creators keep the majority of what they earn;
- Discovery and interactivity: Novel discovery methods, with innovative ways for viewers to engage with creators and with each other;
- Proven technology: With 60 million users and over 600,000 streamers creating content on the platform in South Asia, Loco brings its technological expertise to the Brazilian region.
“At Loco, creativity is at the heart of everything we do,” stated Durrani. “Brazil’s incredible creative potential deserves a platform that amplifies their voices and celebrates their originality.”
Among the most popular games streamed on Loco are the globally acclaimed PUBG Mobile, Battlegrounds Mobile India, Free Fire, Valorant, among others. Loco has also been home to some of the most watched gaming content in South Asia, including the First BGMI LAN India – All Stars Invitational with Nodwin Gaming, BGMI Masters Series 2022 – the most watched esports tournament in India of all time and the first official BGMI LAN tournament from Krafton -, BGMI Showdown 2022, and the first Valorant LAN tournament. Loco has also been the official streaming platform of the NBA 2K League in India and has partnered with prominent esports organizations such as Fnatic, S8ul, as well as major game publishers like Activision and Krafton.
