To reduce costs and increase operational efficiency, Brazilian companies have expanded their investments in cloud computing and artificial intelligence in 2024 and continue to accelerate this transformation in 2025. According to International Data Corporation (IDC), cloud investments in Latin America are expected to grow by 30% annually, with Brazil leading this advancement. Meanwhile, the global AI market is projected to reach $990 billion by 2027, according to consultancy Bain & Co., driven by the adoption of more robust models and the growth of data centers. The need for agile and scalable systems has led companies to integrate these technologies to support digital operations and new work models.
This movement has a direct impact on organizations’ productivity and competitiveness. Data from McKinsey indicates that companies adopting AI automation reduce operational costs by an average of 20% and increase efficiency by 30%. Artificial intelligence has been used to personalize experiences, automate repetitive processes, and identify hidden inefficiencies, enabling companies to make more strategic and agile decisions.
The growth of remote and hybrid work also drives demand for cloud solutions. Companies that adopted this model need secure and scalable systems to ensure fast and efficient access to essential information. In this scenario, cloud system integration has become indispensable to support distributed teams and increasingly complex digital processes.
With this evolution, IDEEN stands out as a facilitator of this digital transformation, providing solutions that enable migration to hybrid environments without compromising efficiency. The company develops technologies focused on system integration, promoting cost reduction and productivity increases—essential factors for organizations to adapt to new market demands.
“We believe that system integration, combined with cloud flexibility and the transformative power of artificial intelligence, is the key to unlocking new levels of operational efficiency. Our focus is on creating solutions that simplify complex processes, eliminate bottlenecks, and turn data into strategic decisions,” states Rafael Spagnoulo, CEO and founder of the Elo, Sow, Ideen, and Revvo group.
In addition to the need for technological innovation, regulations such as the General Data Protection Law (LGPD) also drive this transformation. Companies seeking to optimize their operations must ensure security and traceability in their systems. IDEEN’s solutions meet these requirements, enabling organizations to comply with legislation while improving their operational efficiency.
The combination of cloud, artificial intelligence, and system integration is shaping a more agile, productive, and innovative business future. Companies across various sectors are accelerating their digital transformations, and IDEEN remains at the forefront of this movement, providing essential tools for organizations to thrive in an increasingly dynamic and challenging market.
