A recent study by McKinsey revealed a surprising finding: 72% of global companies have already adopted Artificial Intelligence (AI). But in Brazil, optimism is even higher, with 62% of companies planning to increase their AI investments in 2025, according to SAP. The question remains: Is your company among them?
Research shows that Brazil is the most optimistic country in Latin America regarding AI’s potential in the workplace. Most Brazilian companies view AI positively, with 52% having a completely favorable perception and 27% with reservations.
One example is retail, where AI is revolutionizing the shopping journey, personalizing experiences, and optimizing processes. With a customized AI assistant, companies can access real-time data, tailored reports, and even sales forecasts.
AI Personalization: The New Era of Customer Experience
AI personalization is transforming how companies connect with their customers. Through data analysis and learning user behavior, AI enables highly personalized experiences, from product recommendations to tailored messages.
According to the recent report from the IBM Institute for Business Value:
- 71% of consumers expect personalized content from companies (McKinsey).
- 67% are frustrated with non-personalized interactions (McKinsey).
- Fast-growing companies generate 40% more revenue through personalization (IBM).
From this, we can see that AI personalization is no longer a differentiator but rather a consumer expectation. Companies investing in this technology are one step ahead in building lasting relationships and increasing revenue. AI enables dynamic and intuitive reports, simplifying data visualization and decision-making—all in real-time, with direct integration to databases and internal systems.
AI Trends and Challenges
Advancements in generative AI, intelligent process automation, and deep personalization are some of the trends shaping the future of retail. But we also face challenges like data quality and accuracy.
AI is transforming the corporate world, and companies investing in this technology will stay ahead. Understanding how this technology can be applied to your business is the first step to unlocking its potential. Mouts TI closely follows AI advancements and can help you better understand business applications. With expertise in Machine Learning, data analysis, and app development, we offer full support—from implementation to maintenance. The main goal is ensuring technology aligns with business goals and customer expectations.
