Consumer behavior is constantly evolving, reflecting the changes driven by technological innovations in recent years. This new phase directly influences the online sale of products, such as the online flower market, where consumers seek increasingly personalized experiences, as well as concepts like sustainability. Check out five trends that are expected to shape the flower e-commerce in 2025.
Product Personalization
Customizing items in online floriculture requires an adapted and unique service, provoking a sense of exclusivity and belonging in the consumer. This step involves everything from the possibility of creating custom arrangements with flowers chosen by the customer to offering packaging with names and messages.
Sustainability
The concept of sustainability is present in e-commerce of flowers through packaging and items that promote environmental preservation. In addition to packaging, the process also includes the adoption of sustainable practices in almost every stage of sales, such as in the delivery of arrangements, where the use of more sustainable transportation reduces the environmental impact.
Immersive Shopping
With technological advancements, immersive interaction reaches a new level in online florists. With flowers and arrangements experienced in virtual reality through 3D projects and augmented reality (AR) equipment, it is possible to create a product catalog that brings the customer even closer to the purchasing decision stage.
Fast Delivery
A well-structured logistics is a great differential for e-commerce, which seeks to fulfill orders with the shortest possible delivery time. In order programming, monthly subscriptions of products are gaining popularity in businesses that have an agile and efficient delivery system.
Presence on social media
E-commerce could reach R$ 242 billion in Brazil by 2025, according to a report by FTI Consulting. Social media currently represent a tool with great conversion chances for e-commerce like online florists, with live streams for flower and arrangement sales and integrated purchases being offered on platforms like TikTok and Instagram.
