According to a study conducted by Ipsos Public Affairs & Corporate Reputation Brasil, only 23% of the Brazilian public believe that companies are doing well in fulfilling sustainable actions. On the other hand, a survey by Amcham Brasil indicates that 70% of national institutions actively invest in ESG practices. It is precisely in order to reduce this gap that Zaya, a greentech company that develops and simplifies the calculation of a company’s environmental impact, offers its Greenhouse Gas Inventory (GHG) tool to the market.
Focused on making environmental impact calculations more practical and strategic, the solution operates intuitively, from simplifying more operational steps, such as data collection, to allowing measurement within scope 3 emissions. This makes the software an ideal solution for companies of all sizes and sectors that are beginning to report or digitalize their inventory calculations.
“We noticed that companies evolved to software in various areas, such as HR, legal, marketing, but sustainability remained stagnant, with the need for spreadsheets, emails, folders, and documents. This required an evolution for sustainability to truly be a priority within companies,” says Isabela Basso, founder of Zaya.
Developed by the team of experts at greentech according to the Brazilian GHG Protocol Program methodology, the software has features to address the main challenges reported by companies, from: filling in and viewing results by organizational unit, identifying the main sources of emissions with real-time graphics and including evidence to facilitate audit processes to delegating responsibilities for internal data collection.
According to the executive, the use of the software contributes to a panoramic and integrated view regarding sustainability. “Zaya’s software brings three main benefits: it is faster than internal spreadsheets, generates higher-quality data, and engages people from diverse areas of companies, making the inventory strategic and transcending the sustainability area,” details.
Hot Market
The launch of Zaya’s GEE inventory follows a strengthening trend in the global market for sustainability management software. In 2024, 535 companies publicly reported their emissions.
In addition to the new platform, the company had recently announced a solution focused on diagnosing supplier engagement, allowing companies to act as catalysts for climate actions within their value chains, encouraging and enabling their suppliers and/or customers to also calculate their emissions.
According to Segundo Basso, the projects are being developed with a focus on ensuring an increasingly broad view of the environmental impact of the corporate scenario. “Each new release aims to contribute to companies strategically assessing their environmental impact. We are in an era where sustainability has become an obligation and we operate with a focus on simplifying the calculation and mitigation processes of emissions,” he concludes.
