Brazilian e-commerce continues to grow impressively. In 2024, revenue reached R$200 billion, according to ABCOMM (Brazilian Association of Electronic Commerce). This year, during Consumer Week alone, the sector generated a remarkable R$8.3 billion, according to a survey by Neotrust Confi. This data highlights the importance of businesses and merchants adopting effective communication strategies on messaging apps like WhatsApp, Direct, and Messenger to boost sales.
In the current digital landscape, communication tools are extremely important for sellers, providing a direct and personalized connection with customers. However, according to Gustavo Ferreira, a strategic business and marketing consultant, ‘many still fail to leverage the full potential of these platforms, becoming mere “order takers” instead of cultivating real connections with their consumers.’ Gustavo Ferreira emphasizes that mastering persuasive communication is crucial, not just for business but in various aspects of life.
With over 147 million Brazilians using WhatsApp, representing more than 96% of the country’s internet users, and a total of 2.4 billion global users exchanging over 100 billion messages daily, standing out becomes both a challenge and an opportunity to capture a larger share of this market.
How to stand out and close deals
To turn WhatsApp, or another messaging platform, into an effective sales tool, it’s essential to go beyond simple transactions and adopt strategies that create value and connection:
- Specific questions: Identifying the customer’s real needs is crucial. Well-crafted questions make the customer feel heard and understood, making it easier to establish a genuine connection.
- Long-term value: Not all customers are ready to buy immediately. Keeping the conversation active and periodically sending relevant content keeps the customer engaged and interested.
- Personal selling: Customers buy from people, not companies. Building a relationship of trust is crucial to converting a conversation into a sale.
3 strategies to increase your sales
Gustavo Ferreira suggests three main strategies to optimize your WhatsApp interactions and close more deals:
- Replicable messaging process: Developing a pattern of successful messages for different customer profiles ensures consistency and efficiency in customer service.
- Customer focus: Before selling, it’s essential to understand the customer’s needs and offer appropriate solutions. Identifying and addressing objections is where the real sale happens.
- Storytelling: Personal stories or testimonials from satisfied customers help build trust and connection, inspiring the customer to take action.
The secret to crafting messages that close deals is identifying gaps in the customer’s life and positioning your solution as the path to their desired transformation.
With these strategies, it’s possible not only to stand out among competitors but also to turn interactions into lasting and profitable relationships.
