As Brazil’s largest platform for sports photos and videos, Foco Radical has had photography at its core since its inception in 2005. That’s why less than two years ago it launched Fotos By, not just to go beyond sports. The sister platform fosters the creative economy by paving the way for photographers from other niches to market their images democratically and also connect with new audiences.
Fotos By began operations in July 2023. With Foco Radical already established in the sports segment, Christian Mendes, the platform’s CEO and an electrical engineer turned photographer by passion, understood he could offer a good alternative for fellow shutterbugs who weren’t into sports photography. The proposal was simple: facilitate access and democratize the photographer market by connecting them to diverse audiences.
The platform will be featured at Expo Image Brasil, one of Latin America’s premier events for photographers and filmmakers, taking place this Tuesday (25) and Wednesday (26) in São Paulo (SP). Fotos By will position itself as an alternative for both professionals and beginners in photography to sell their photos and services easily and without bureaucracy. Additionally, it will showcase important features like facial recognition for image sales and the possibility of selling videos as well.
“Photographers have access to a complete virtual store, which they can use however they want with no monthly fees or storage costs. Plus, t
“, explains Mendes. Photographers can also use Fotos By to mediate various jobs. Like a private photo shoot, with password-protected images, and get paid for the photos chosen by the client. Another option, with different initiatives on the platform, is to spontaneously photograph people at tourist spots and direct them to the website to purchase images later if interested.
Fotos By is growing during a digital transformation era, where photographers face the main challenges of monetizing their work and acquiring clients. “We want to offer a simple, efficient, and accessible experience for both buyers and sellers,” adds the CEO of Foco Radical and Fotos By. The platform allows quick publication and commercialization of images, eliminating intermediaries and, most importantly, giving professionals autonomy.
This is because, with the expansion of the creative economy and the growing demand for high-quality unique images in various shoots and events—especially due to the massification of social media—Fotos By positions itself as a practical solution for those who want to acquire high-quality photos or promote their photographic work. Together with Foco Radical, there are over 12,000 registered photographers who have access to all the platform’s resources.
That’s why the platform is making its presence felt at Expo Image Brasil. Shared with Foco Radical itself, Fotos By will have a booth with platform demonstrations and professionals who use it for positive exchanges with interested photographers.
