In a world dominated by exposure on social media and the constant search for unique experiences, memorable moments, and new clicks, giving personality to items has become one of the biggest trends in the gifts and decorations market. On birthdays, achievements, or special dates, the act of giving gifts has gained a deeper meaning: it’s not just about the object, but the story and emotion it carries.
According to the study The Value of Getting Personalization Right – or Wrong, 76% of consumers show a preference for brands that offer personalized experiences. This data reinforces how personalization has ceased to be a differential to become essential in the business strategy of companies that want to stand out in a highly competitive market.
“Personalization connects the gift to the heart of the person receiving it. It goes beyond including a name or a message. It’s about creating something unique that reflects the essence of the recipient, generating an emotional connection that makes the moment unforgettable,” says Fábio Farias, CEO and founder of the Love Gifts franchise network.
In the gifts and decorations sector, personalization has evolved from a simple trend to a robust movement. “Offering personalized gifts is a way to show attention and affection. The customer seeks more than just a beautiful product; they want something that tells a story, that moves them,” emphasizes Farias. At Love Gifts, for example, customers find items that cater to this market.
Currently, brands that invest in this trend are able to position themselves differently in the market. They create a niche of added value, where price is not the only criteria, but the ability to deliver something significant and authentic. “Gifting is an act of love, and customization enhances this gesture. Each item receives a touch of exclusivity, becoming a true extension of the giver,” reflects Fábio Farias.
This new way of gifting has brought a multitude of options that cater to different age groups and styles. “With customization, we can satisfy an extremely diversified audience. For example, a teenager passionate about the geek universe finds a world of possibilities. As for the adult who loves a good movie at home or the barbecue and cold beer lover, the options are countless,” highlights Fábio Farias, CEO of Love Gifts.
Whether it’s a lamp inspired by a favorite character, a dumbbell-shaped mug, barbecue kits, or creative cushions, choosing a personalized gift, specially designed for the recipient, adds immense emotional value. It’s the kind of gift that always delights and generates many likes.
