Companies need to be aware of new demands and trends to ensure success and competitiveness in the market. In 2025, some areas will be crucial for boosting retail sales. For those who want to stand out and professionalize, investing in developing specific skills in these areas will be essential.
According to a study by McKinsey, companies that implement sales automation increase their productivity by up to 20%. The Gartner report predicts that by 2025, 75% of commercial enterprises will use predictive analytics, which are used to determine customer purchase responses and identify cross-selling opportunities to guide purchasing and sales decisions.
Following market projections, Sales Club, the largest ecosystem specialized in sales solutions for companies, has gathered five valuable tips for those who want to professionalize in the areas that will drive companies to sell in 2025. Check it out!
- Invest in marketing knowledge
One of the first actions is to understand how marketing can leverage results:
- Take courses in digital and strategic marketing;
- Master tools like Google Ads, Meta Ads, and SEO;
- Stay aware of trends like content marketing and automation, not just current trends.
- Become a sales excellence
Excellence in sales has to start with you! The SDR is responsible for prospecting and qualifying leads, the Closer for closing sales, but you, as a leader and entrepreneur, are responsible for leading and training your team. To prepare:
- Develop communication skills and personalized approach;
- Get familiar with CRM tools like Salesforce, HubSpot, or Pipedrive;
- Join workshops on active prospecting techniques and funnel management.
- Enhance your direct and indirect sales skills
Salespeople are the heart of business operations. To stand out:
- Hone your negotiation and closing sales skills;
- Understand different sales channels, including e-commerce and marketplaces;
- Seek training involving practical sales dynamics.
- Aim for leadership as Sales Manager or Commercial Head
Leading a sales team requires technical and behavioral competencies. Prepare yourself:
- Invest in leadership and team management training;
- Master data analysis for strategic decision-making;
- Develop interpersonal skills to lead with empathy and inspiration.
- Plan your career as Sales Manager or Director
These professionals oversee sales operations, ensuring results. To reach this level:
- Understand KPIs and performance metrics in the sector;
- Engage in mentorship programs with experienced directors;
- Expand your knowledge of strategic planning and organizational culture.
