Rocket Lab, the multinational App Growth Hub founded in 2019 and known for accelerating app growth, celebrates the results achieved with the ASA (Apple Search Ads) solution alongside Beep Saúde, Brazil’s largest home healthcare company. In just one month, the initiative reached 49% of total iOS installations, with 34% of acquisitions made on Apple’s platform.
“The partnership with Beep Saúde demonstrates Rocket Lab’s ability to identify and implement innovative solutions that drive significant results. Our expertise in ASA campaigns allowed Beep to reach a more targeted audience, as well as maximize the impact of their mobile campaigns,” says Daniel Simões, Country Manager of Rocket Lab.
Beep Saúde, which offers home testing and vaccination services, saw the ASA solution account for 51% of total iOS attributions, with a 32% increase in reach on the same platform. Additionally, the campaign achieved an average TTR (Tap Through Rate) of 5.11%.
“The Apple Search Ads campaigns with Rocket Lab brought a significant boost to our mobile strategy and our business as a whole. The channel helped us reach highly qualified users in a key market for us, iOS,” points out Vitor Monte, CMO at Beep Saúde.
Rocket Lab, which operates consultatively in improving results and scaling its clients’ apps, has been a partner of Beep Saúde for approximately one year. In addition to the ASA solution, Beep uses two other products from the company, betting on a diversified media strategy.
