The ecosystem of Luft Logistics created the Luft Innovators, a cultural contest aimed at its over 10,000 direct and outsourced employees. The goal is to encourage the adoption and creative, responsible exploration of Artificial Intelligence (AI) in the corporate environment, fostering a culture of innovation and technological leadership among professionals in the organization.
Luft Innovators emerges at a strategic moment for the company, which has stood out for implementing solutions aimed at expanding business efficiency and accelerating its clients’ sales. With digital transformation on the rise and AI establishing itself as one of today’s leading disruptive technologies, Luft reinforces its commitment to technological innovation by creating an initiative that directly involves building an internal AI culture.
Artificial intelligence as a tool for innovation
In this first phase, the contest challenges employees to explore AI’s potential to solve real problems and optimize processes. From January through the end of February, participants received educational content, individually developed their projects using freely available AI tools in the market, and submitted their projects. After evaluation by the technical panel, the winning projects of this phase will be announced on the website https://luft.com.br/prisma-luft/. Winners will be awarded with a notebook, tablet, or smartphone, in addition to a technology course to enhance their knowledge.
Why bet on an AI culture?
Artificial intelligence has proven to be a powerful ally in transforming logistics processes. In the case of Luft Logistics, AI is already part of operations, from task automation to demand forecasting, route optimization, inventory management, and customer service (SAC), enabling more agile, efficient, and sustainable operations.
“Technology alone doesn’t solve problems; it’s people who bring innovations to life,” says Gustavo Saraiva, CIO of Luft Logistics. “More than technology, this contest is showing us the importance of cross-departmental dialogue and diversity of thought, proving that our strength lies in collaboration and vision beyond routines. Approximately 70% of the projects submitted in this phase of the contest did not come from the IT (Information Technology) department, proving that innovation transcends silos,” Saraiva states.
A trajectory of innovation
Luft Logistics has built its reputation by integrating logistics solutions focused on its clients’ growth. Over the years, the company has expanded its operations into various sectors, including agribusiness, healthcare, and retail, establishing itself as a leading logtech company.
Today, Luft goes far beyond traditional logistics. Its services encompass full-service operations, full commerce, and systems that transform logistics into a business accelerator. Through intensive use of technology, the company creates competitiveness for its clients, connecting markets and simplifying complex processes.
The startups in the Luft ecosystem – Agrega Agro, Agrega Aí, and Armazenaí – exemplify this integrated and innovative vision. Agrega Agro, for example, offers digital solutions for agribusiness, while Agrega Aí specializes in technology for e-commerce and retail. Armazenaí facilitates the physical and digital logistics for small sellers in e-commerce.
Expected impact
“We want every employee to feel like an agent of transformation within the company,” says Luciano Luft, founder and CEO of Luft Logistics. “With Luft Innovators, we are planting the seeds of an innovation culture that will benefit the entire ecosystem of people and businesses. The initiative reflects our commitment to the continuous development of our workforce, offering mentorships and technological resources that empower employees to seize the opportunities brought by the digital revolution,” he concludes.
