InícioNewsAdult content platform gains traction among couples and undergoes rebranding

Adult content platform gains traction among couples and undergoes rebranding

In recent years, amateur couples, exhibitionists, and people who had never thought about selling adult content discovered a 100% Brazilian platform, Buupe, a safe and discreet environment that allows creators to profit from their fantasies and connect directly with an engaged audience. It’s also a way to supplement income while living out their desires and fetishes.

The platform’s success is due to being a free and prejudice-free space that values security, personalized service, and offers an environment where anyone can turn their fantasies into a real source of income. Anonymous creators, couples exploring new fetishes, and exhibitionists find a welcoming and profitable space on the platform. The result? In four years, over R$17 million has been transacted, connecting thousands of creators with buyers. Growth continues to accelerate: hundreds of people earn over R$10,000 per month, while the top 5 surpass R$35,000 monthly.

The brand’s evolution

Now, this experience strengthens with a new name and identity: Buupe has evolved into Hotvips, solidifying itself as a benchmark in the Brazilian adult content market, especially among members of the liberal community, fetishists, and cuckolds. This transition marks the platform’s advancement, becoming even bolder, more sophisticated, and aligned with the needs of adult content creators.

The company’s commitment remains unchanged: to provide a safe, discreet, and highly profitable environment for creators and couples who want to monetize their fantasies. Unlike other platforms that sometimes tend to mask their explicit content producers, Hotvips proudly stands for freedom, encouraging the creation of content that helps deconstruct prejudices about fetishes and fantasies, especially among couples. With a more segmented positioning and an even more engaging experience, the platform reinforces its value proposition and expands the possibilities of connection between creators and consumers.

Mayumi Sato, the company’s CMO, highlights the importance of this rebranding: ‘We want to be even closer to those who trust us to sell content and secure extra income. We promote security and profit for those with us, taking care of each one individually so they have a calm and positive experience while venturing into this universe,’ she says.

The new brand’s differentiators

Hotvips is not just another adult content sales platform but a complete ecosystem for creators who want to turn fetishes into revenue. Among the exclusive differentiators are:

  • Visibility: in strategic partnership with Sexlog, the largest sex and swing network in Latin America, expanding creators’ visibility, as there is the possibility for creators to be featured exclusively on the site’s Livecam;
  • Featured profiles, boosting visibility and increasing sales by up to 20%;
  • Versatile monetization model, allowing creators to sell packs, subscriptions, and offer free content all in one place;
  • VIP creator group, which provides access to strategies validated by the platform’s top creators;
  • Humanized support and personalized consulting, ensuring each creator maximizes their results.

For Maíra Fischer, the company’s Community Manager, this rebranding represents a new level for creators: ‘With Hotvips, we can offer an even more efficient platform for those who want to turn their pleasure into profit. Our team is focused on providing real support to creators, helping them grow sustainably.’

Standout creators and a promising future

Hotvips already features big names in Brazilian adult content, such as Anny Leal, Karen Khalifa, Morena (Casal Coma minha Gata), Luana Kazaki, Loira do Corno, Kriss Hotwife, Caminhoneira Hotwife, and Dessinhawife, who have established themselves by exploring specific niches. Additionally, anonymous creators also rank among the platform’s most successful, earning over R$30,000 per month.

With its new identity, Hotvips continues to expand, creating unprecedented opportunities for creators and establishing itself as one of the most promising platforms in the industry.

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