The beauty sector in Brazil is recognized for its advancement ahead of other countries. Here, aesthetic clinics offer clients increasingly technological and innovative treatments. However, for this modern experience to also be part of the service stage, the chatbot has become a wildcard solution for businesses in this field.
What are chatbots? How do they relate to the beauty and aesthetic industry?
Chatbots are computer programs designed to interact with users through automated conversations, whether by text or voice. These systems can be pre-programmed with limited response options, or use artificial intelligence and natural language processing to meet user requests in a similar way to a human conversation. ‘They can be integrated into different platforms, such as websites, messaging apps, and social networks. Therefore, they are essential in optimizing customer service,’ adds Giovane Oliveira, Technology Director of Total IP.
In competitive market blocks, it is necessary to understand how to stand out. According to Oliveira, the customer experience in a beauty space should deliver not only results but also fast service. ‘The faster you provide support for the public’s needs, satisfaction is guaranteed. Therefore, the application of technology from the first contact tends to favor this aspect. Thus, due to the readiness of this tool, chatbots have become allies of professionals and aesthetic businesses,’ emphasizes the tech specialist.
Thus, the customization possibility of bots makes the tool flexible and useful in different markets, including healthcare. Check out four ways to apply the software in the customer experience:
Scheduling: scheduling can be automated. In other words, the interested party in scheduling a procedure can activate a command to view available dates and select one.
Questions: when a space offers different procedures or products, especially related to personal care, there are doubts about the process, results, prices, among others. In these cases, technology can be applied to answer these questions without involving an attendant.
Notifications: it is possible to schedule notifications about the space, rules, promotions, service interruptions, price increases, among others. The bot can contact all consumers at the same time and, if necessary, resolve possible uncertainties.
Messages and tips: those who take care of themselves love receiving new guidance on how to increase well-being. With the mechanism, it becomes easier to maintain the relationship.
Esthetic clinics are booming in Brazil
The investment in the beauty and aesthetics sector is on the rise, especially among small and micro-entrepreneurs. From January to September 2024, Brazil witnessed significant growth, with the opening of over 170 thousand small businesses, including hairdressers, manicurists, pedicurists, and specialized cosmetic stores. According to data from the Brazilian Micro and Small Business Support Service (Sebrae), that translates to an average of 700 new establishments per day, or almost 30 per hour.
Another analysis, conducted by Modor Intelligence, shows a favorable projection in the segment for the upcoming years. According to the numbers, the Brazilian market size for beauty and personal care products is estimated at $33.14 billion in 2024 and is expected to reach $44.03 billion by 2029. “This industry constantly observes the needs of the public and produces in favor of their well-being and self-esteem. Therefore, those who enter this space with the intention of generating profits and attracting clients must be dynamic and up to date with the new digital solutions,” concludes Oliveira.
