The WhatsApp messaging platform is one of the most used in Brazil. Within it, besides direct communication, other functionalities have emerged, such as the sale of products and services. In this sense, merchants outside this application tend to delay or lose market growth.
Why do retail companies need WhatsApp?
According to We Are Social data, in 2023 WhatsApp was the most accessed social network by Brazilians. According to the research, 93.4% of Internet users in the country, aged 16 to 64, had the application, the number is equivalent to 169 million individuals. “Companies need to be close to their audience. This tool allows fast and assertive communication. By being present in something common in daily life, the organization becomes closer to its customer,” says Carlos Henrique Mencaci, president of Total IP.
According to another analysis, now from Opinion Box, 79% of individuals in Brazil have already contacted a company through the app. Among the reasons were: asking questions (77%) and asking for technical support (67%). In addition, the platform also showed potential for sales, 66% of respondents have already hired a service, and 62% have purchased something through ‘zap.’ “‘Whats’ not only brings the organization closer to potential buyers but also provides tools to enhance sales,” observes the specialist.
How to sell more with WhatsApp?
The Total IP representative knows the potential of the tool, not only for exchanging information but as a way to keep your brand always at hand for customers. In this sense, he presents four strategies to sell more with WhatsApp:
Offer exclusive promotions: use the ‘channels’ function to share coupons, flash promotions, or even special conditions for participants of that group.
Send reminders: WhatsApp has a high open rate for messages sent, according to Meta, it was an average of 98%. This is useful to notify buyers about products in stock or trigger the ‘urgency trigger’ with countdown messages for limited discounts.
Link the business account to the chatbot system: configure a chatbot to answer FAQs, collect initial consumer data, direct to human support, and generate satisfaction surveys. Total IP offers this automation through Chatbot. With a simple drag-and-drop configuration, it is possible to customize the greeting,” adds.
Monitor team performance and convert into strategies: there is no strategy without metrics. Monitoring both customer service performance and sales themselves is essential to boost the business. ‘With the Total IP Corporate WhatsApp Management tool, the manager has access to corporate cell phones on a single screen. The system records conversations, generates filters, and exports reports to Excel,’ the executive concludes.
For Mencaci, using a digital tool integrated with other software is an effective way to make a business productive. ‘Looking at this messaging space in a different way, as a seller and not just as a user, can enhance the results of a commerce,’ he concluded.
