Santander and Getnet, a payment technology company from PagoNxt, a Santander Group company, announce the launch of Pix by Proximity through Google Pay. The new functionality allows customers to make payments even more quickly and securely from the Google Wallet, simply by bringing their mobile devices close to enabled machines.
Since its launch in 2020, Pix has established itself as the preferred payment method for Brazilians. According to the Central Bank, in the first six months of 2024, the number of transactions via Pix exceeded 29 billion, representing a 61% growth compared to the same period the previous year. This progress demonstrates the strength of the system, which has already surpassed traditional methods such as credit and debit cards, which totaled 24.2 billion transactions in the same comparison period. Pix is increasingly becoming the most used payment method in Brazil.
With Pix by Proximity, individual Santander clients will be able to automatically make transactions by simply bringing their cell phone close to the machine, using Google Wallet, without the need to open the bank’s application or scan QR codes. On the other hand, Getnet’s corporate clients will be able to offer this new payment solution on their machines, adding more convenience, practicality, and security to the consumer experience. Near Field Communication (NFC) technology ensures advanced security through encryption and biometric authentication, protecting user data.
Furthermore, the speed of transactions will ensure faster service and a smoother shopping experience, aligning with the growing demand for innovative and simplified solutions. The rollout for Santander customers will be done in groups, with an estimated completion by mid-March.
According to Izabella Belisário, director of payments and individual services at Santander, “the new feature reinforces Santander’s commitment to offering payment solutions that combine innovation, convenience, and security, always focusing on improving the customer experience.”
For Mayra Borges, Vice President of Business at Getnet, this innovation represents an important step in the evolution of digital payments in Brazil. “This technology applied to Pix not only makes the customer’s daily life easier but also brings important standardization and improvement to our consumer’s experience. This means that every user with access to an Android device with NFC can pay with Pix by proximity at Getnet terminals with the same payment experience they already have with the card,” stated the executive.
“The launch of Pix by Proximity for Santander and Getnet customers is a milestone, and we are pleased to offer even more convenience and technology to the transaction routine of millions of Brazilian customers who use Google Wallet and other Google Pay interfaces,” says Natacha Litvinov, Head of Payment Partnerships for Google Pay in Latin America.
