A startup Recicla Lead CRM announces the national launch of a customer relationship management platform (CRM) with marketing and F&I automation. (F&I stands for Financial and Insurance, which in Portuguese means financing and insurance), which not only retrieves potential abandoned clients but also transforms them into business and exponentially increases store revenue.
Initially focused on the automotive sector, the solution, which has already shown significant results in a pilot project in dealerships, now arrives with the promise of streamlining sales processes and boosting revenue for multi-brand resellers nationwide. The platform is already being used in a pilot project in some Audi dealerships.
Leading the company Recicla Lead CRM is CEO Daniel Carvalho Cruz, who has the expertise from participating in the growth project of iFood, where he was responsible for the system implementation, among other startups in more than 14 countries in South and Central America. He shows a liking for working with emerging brands. “We use the same techniques to help expand these businesses. We work for small businesses with the same energy.”
Overcoming lead management challenges
In the competitive scenario of the automotive market, efficient lead management – potential customers – is a constant challenge. “Many companies still use spreadsheets to organize sales data, a method that proves vulnerable to information loss and customer abandonment who do not make the purchase initially. On the other hand, existing systems on the market do not have multi-platform integration, so stores need to use multiple platforms to complete the sales process,” evaluates the executive.
Facing this challenge, the Recicla Lead CRM system was developed as a platform that aims to “recycle” these leads, meaning to reinitiate contact with customers who did not close a deal immediately and keep them engaged in the sales funnel.
Proven results and national expansion
The pilot project, implemented in over 60 stores and dealerships, showed a growth of up to 30% in the revenue of these participating companies. From there, expansion began to over 3500 car dealerships in all states of Brazil. The significant result validates the effectiveness of the platform and drives the expansion to the entire national territory. Negotiations will begin in March for entry into Mexico, Colombia, and Portugal.
The success of the platform sparked the interest of two retailers like Dahkar from Rio de Janeiro and Panorama from Ribeirão Pires, to invest and become partners.
“We saw that many shared ideas had good synergy. As soon as we started operating, I realized that it was indeed a system that was born for the retailer and that was concerned with generating not just leads but value. Anyone familiar with the project quickly realizes that this CRM is here to stay”. (Mauro Cheister, a retailer of vehicle sales and rentals for 22 years)
CRM for the automotive sector: functionalities and differentiators
Recicla Lead sets itself apart from other service platforms by being the only one focused on the automotive segment, which in addition to omnichannel has the F&I by offering complete and integrated solutions. In addition to the basic CRM functionalities like contact management and sales funnel, the platform offers:
- Multi-Channel Integration: Unified service via WhatsApp Business, Instagram, and Facebook, centralizing communication with the customer on a single store number, through which the manager also has access to all negotiations, avoiding communication noise and potential errors.
- Team Management: Tools for lead distribution, task control, service time management, and real-time team performance monitoring.
- Integration with Advertising Portals: Connection with major vehicle advertising portals, facilitating lead capture and offer promotion.
- F&I (Finance and Insurance): Comprehensive platform for financing simulation with various banks, as well as solutions for consortium, car insurance, and other financial products.
- Bureaucracy-Free: Renave, plate check, precautionary inspection, licensing, and others to facilitate vehicle documentation legalization.
- Customer Remuneration: Recicla Lead CRM offers a customer compensation program, providing an opportunity for extra earnings for dealerships and resellers.
The company’s differential, according to Daniel Cruz, is that “in the pilot project we noticed the difficulties that sales teams had in supplying data and would abandon leads that did not close deals immediately, so we developed the entire project together with clients, creating a tool to recycle abandoned potential customers and make the sale, or already leaving everything automated so that the customer receives messages at the most appropriate time so that the opportunity is not lost and the commercial transaction occurs, freeing the sales team for negotiations that are closer to closing a deal”.
“It was necessary to offer several solutions, more than just the CRM. So we emphasized the F & I, as a differential. You can evaluate financing directly on the platform, you can increase revenue with consortiums, insurance. This way, there is also personalized service, firm monitoring of results and dedication from everyone”. We understand that a small store loses an average of R$ 25,000 a month without an F&I department.
