Linx, a retail technology specialist, launches a new feature for marketplace management in Microvix, its ERP solution for store, chain, and franchise management. Developed in partnership with Plugg.to technology, Linx’s marketplace integration hub, the innovation simplifies operational processes and optimizes sales results, ensuring greater efficiency and integration in the digital environment.
With the new feature, small and medium retailers can connect their products to over 70 marketplaces in Brazil, without the need for parallel systems. The solution offers easy integration with marketplace hubs, automated listing enrichment, and unified financial management within the ERP itself, reducing complexity and increasing operational accuracy.
Among the channels integrated with the new feature is TikTok Shop – a shopping platform integrated into the TikTok app, allowing users to discover and purchase products without leaving the social network. The official launch of TikTok Shop in Brazil is scheduled for May 8, and MCX Marketing customers who use Microvix will be able to participate in the platform’s launch, making their products available from day one. This direct integration with TikTok is made possible by the new Marketplaces feature, reinforcing Linx’s commitment to providing solutions updated with the latest digital retail trends.
“Expanding to marketplaces is an opportunity for retailers to increase their sales and reach new consumers. The new feature aims to eliminate technological and operational barriers, ensuring merchants can focus on growing their businesses without sacrificing efficiency and management control,” says Rafael Reolon, Retail Vertical Director at Linx.
