The [A Serasa] has just selected eight startups to join its acceleration program, an initiative that seeks to drive innovation and the development of technological solutions in the financial sector. After the first phase, four startups will be selected for the final stage, where each will receive an investment of R$ 120,000, as well as six months of mentoring and strategic support to boost their growth and enhance their business model.
The program aims to drive high-impact startups, offering not only financial resources but also access to market experts, exclusive mentoring, and strategic networking. The goal is to help these companies scale their businesses and contribute to the digital transformation of the sector.
How does acceleration work?
The eight selected startups will go through an intensive three-month acceleration phase, where they will receive support in financial management, business strategy, technology, and investment. After this period, the four demonstrating the greatest growth and innovation potential will progress to the second stage, where they will receive personalized mentoring and the financial contribution of R$ 120,000 to boost their solutions.
The program reinforces Serasa’s commitment to supporting the startup ecosystem, encouraging the creation of innovative solutions that enhance consumer experience and contribute to the sector’s digitalization.
Betting on sector growth
The Serasa initiative comes at a time of increasing digitization of financial services in Brazil, with startups playing a key role in building agile and accessible solutions for the market. The program aims not only to strengthen new businesses but also to bring entrepreneurs closer to investors and potential strategic partners.
Among 351 applicants, we had eight chosen ones, which were: Garrafa no Mar, Yolo Bank, Niiw and UP Vendas, Credere, Débito Direto, Minha Escola, Muda Meu Mundo.
With this initiative, Serasa reinforces its role as one of the major promoters of innovation in Brazil, offering selected startups the necessary tools to structure their operations and gain prominence in the market.
The acceleration program continues until the second semester of 2025, when the four finalists will be revealed. The expectation is that the project will not only open new business opportunities but also accelerate the growth and consolidation of the participating startups. An important step for the national innovation ecosystem.
