The Kumulus announced, this week, a new phase of global expansion that will unify international operations. Named “One Kumulus”, the restructuring aims to consolidate the company’s presence in markets of countries like the United States, England, Ireland, and Portugal, where it has had active clients since 2023. With this new unified strategy, the company aims to double its revenue in the next three years, reaching the mark of R$ 70 million.
To lead this new phase, Thiago Iacopini, who was responsible for expanding Kumulus in the international market, returns to the CEO chair, now with the responsibility of leading the global operation, with the English unit as the holding; he will oversee all business units of all countries in a unified way. “This past year has been a great learning experience, especially about the demanding culture of American and British markets. Our strategy now is to bring this experience to further strengthen our global presence and consolidate Kumulus as a strategic partner in the digital transformation of clients”, highlights Iacopini.
In the last two years, international expansion has been responsible for a significant part of the company’s growth and now represents 30% of total revenue. The goal with this global unification will be to double this revenue, with half of the growth coming from the international market. Linked to Kumulus’s new business strategy is the strengthening of its role as a Trusted Advisor in digital transformation, expanding the service portfolio and positioning itself as a long-term business partner for clients.
For this, the company must aim at end-to-end cloud computing solutions, application modernization, and artificial intelligence, already having a Microsoft endorsement as an AI Design Capable Partner, recently announced.
One characteristic that is in the company’s DNA is the strategic use of artificial intelligence to provide efficient digital transformation to customers. “The market is flooded with AI, so the secret is in how to use it. Here at Kumulus, we understand that we are ahead because we started working and investing in this type of technology very early. Kumulus, from the beginning, worked with what gave rise to the AI we know, with Large Language Models (LLMs). Through our partnership with Microsoft, we were one of the first companies in Latin America to receive an Advanced Specialization in Analytics from Microsoft Azure, and today we are an Azure MSP Expert,” says Iacopini.
To strengthen the international commercial structure, in this new phase, Kumulus will also have the return of Flavio Costa, this time as Commercial Director. He will be responsible for unifying sales operations in different countries and strengthening synergy between units. “The unification of our international sales operations is a strategic milestone for the company, enabling us to offer a more integrated and efficient experience to our global customers. With this new strategy, we are able to align different cultures, processes, and business models, strengthening our position as a digital transformation partner for large organizations. Our successful track record in high-impact projects and strategic partnerships enables us to drive innovation and competitiveness, helping these organizations advance in their businesses,” says Costa.
The strategic partnership with Logicalis, the group to which Kumulus is integrated, also plays a key role in this new moment for the company. According to Iacopini, Logicalis has been a strategic channel for the distribution of services abroad, facilitating their entry and consolidation in new markets.
“With a history of innovation and leadership in the segment of cloud computing and AI, Kumulus reinforces the commitment to continue delivering high-impact solutions for its clients and partners,” the CEO emphasizes. Among the recent achievements of the company is being recognized as the Microsoft Partner of the Year in 2022 and 2023, in addition to new certifications that attest to excellence in delivering artificial intelligence and data analysis projects.
