The Consumer Week, annually celebrated with Consumer Day (March 15), has become a significant date for Brazilian retail, being considered the ‘Black Friday’ of the first semester. In the Brazilian e-commerce as a whole, sales grew by 13.9% compared to the previous year during the 2024 Consumer Week, according to Neotrust data. And according to the Brazilian Electronic Commerce Association (ABComm), the projection is for revenue to reach R$ 224.7 billion in 2025.
At the same time, the consumer trends for 2025 indicate that consumers are more cautious, prioritizing experiences and seeking more economical alternatives. In addition, there is a growing demand for simplicity in payment and speed in deliveries, as stated by 37% of those surveyed by Ecglobal in a study of consumer trends for 2025. Another data from the same survey shows that 88% of respondents consider technology as an ally in their shopping.
Attentive to this scenario, the Daki, an online market app and a reference in ultra-fast deliveries, presents its special campaign for the Consumer Week 2025: “Clicked, won Daki”. Every day, users who access the app receive a mysterious gift, which can be a discount from R$ 5.00 to R$ 20.00 off, cashback from 5% to 10%, or special offers on selected products and free shipping. The initiative aims to meet the new demands of consumers, offering exclusive flash offers, progressive discounts, and personalized benefits.
“Our campaign was developed to meet the expectations of consumers and follow trends, made for those looking for agility and personalized offers. We want to provide a unique shopping experience during Consumer Week, reinforcing our commitment to customer satisfaction and loyalty,” says Felipe Carlo, Marketing Director of Daki.
With a good projection for this year, a survey by Ibevar – FIA Business School shows that the first quarter of 2025 will be better compared to the same period last year, with a 3.42% increase in purchases and expansion to all categories in the IBGE classification.
With the campaign, the company hopes not only to boost its sales but also to contribute positively to the retail performance during Consumer Week 2025. “This year we expect a 40% growth compared to last year, reinforcing our path of profitable growth,” says Carlo. “We are bringing this ‘Mystery Gift’ dynamic, focusing on gamification and engagement, as well as even more personalized discounts. We believe this strategy will help boost sales and further loyalty our customers, making the shopping experience more dynamic and rewarding,” he concludes.
About a minute
Daki is a 100% digital comprehensive marketplace application with its own inventory, enabling agility and efficiency from product selection to delivery, ensuring the best shopping experience and fulfilling its mission of delivering a complete market in minutes. Founded in January 2021 by Rafael Vasto, Alex Bretzner, and Rodrigo Maroja, Daki, a pioneer in ultra-fast deliveries in Brazil, operates on a model of dark stores, i.e., small urban distribution centers closed to the public, with a delivery radius of a few kilometers.
With about 5,000 products, including: grocery, fresh fruits & vegetables, meats & frozen, bakery, beverages, home & cleaning, personal care, baby products, and even items for pets, Daki operates and serves in São Paulo, Santos, ABC Paulista, Osasco, Guarulhos, and Belo Horizonte, with more than 1,000 employees. After 10 months of operation, in its second investment round, the company became valued at 1.2 billion dollars, becoming the fastest unicorn in the Americas.
