Celebrated on March 15, Consumer Day is one of the most important dates for retail, driving sales and significantly increasing the demand for delivery services. In this scenario, the logistics sector needs to prepare in advance to handle the high volume of orders. This organization involves a series of strategies, from reinforcing the team and expanding operational capacity to using advanced technologies to optimize routes and monitor real-time deliveries.
According to Vinicius Valle, marketing manager at Gaudium, a startup focused on mobility and logistics markets, the first step to successful deliveries is to predict order volume based on previous years’ data and market trends. “With this information, it is possible to adjust operational capacity, hire temporary staff, expand the fleet of vehicles, and reinforce the stock of packaging and shipping materials,” he comments.
In addition, technology plays a crucial role in the organization and efficiency of the delivery sector. Advanced warehouse management and transportation management systems are used to optimize delivery routes, reduce transport time, and maximize vehicle utilization. “With the aid of this tool, the use of artificial intelligence and machine learning allows predicting and mitigating possible logistic bottlenecks, improving delivery accuracy,” explains the specialist.
Another basic premise is to keep customers informed about the status of their orders. It is essential to note that this attitude is crucial to ensure a positive experience. ‘Therefore, delivery companies invest in real-time tracking systems, allowing consumers to follow every step of the delivery process. Notifications through SMS, email, or mobile apps inform about the progress of the delivery and the estimated arrival time, providing greater transparency and confidence,’ concludes
However, even with all the planning, unexpected events can occur, and effective management of delays and issues is essential. After all, the Consumer Protection Code classifies delay as a failure to fulfill the offer and guarantees rights such as refund and contract termination. Therefore, clear policies for problem resolution, such as re-shipping orders or issuing vouchers, help minimize the negative impact on consumers. In addition, well-trained customer service teams are essential to handle complaints and find quick and satisfactory solutions.
