A Ocupe, elite marketing company on demand that connects clients to teams formed by the best professionals in the market, ended 2024 with a 97% growth in revenue and is preparing for an even more ambitious 2025. The business has been consolidating its position in the sector by combining artificial intelligence, creativity, and agile processes to offer innovative solutions to clients.
This progress is not by chance. 94% of Brazilian companies use digital marketing to ensure growth, according to the Digital Marketing and Sales Maturity in Brazil research, while IAB Brazil and Kantar Ibope Media state that digital advertising revenue in Brazil increased by 8% in 2023 compared to the previous year – totaling R$ 35 billion. “The market is in full expansion and this should not stop. However, customers are looking for solutions that go beyond the traditional, and that’s exactly what we offer here,” says Luiz Ballas, founder and CEO of Ocupe Digital.
With the team’s expansion, the media department grew by over 80%, while the creative team saw a 60% increase in the last year. Ocupe’s success is reflected not only in the numbers, but also in the expansion of work scope with strategic clients, such as PetCare, which now relies on Ocupe for projects in customer relationship management (CRM) and user experience (UX).
Another highlight of 2024 was the partnership with Vitru, in addition to other names served by the company, such as BETC Havas, IPG Mediabrands, Mahta, and Odontocompany. Ocupe is betting on trends that are set to shape the industry in 2025, like influencer marketing – expected to reach $500 billion by 2027, according to Goldman Sachs, with Brazil accounting for nearly half of the total – and content optimization with AI. The difference lies in the combination of innovation and a humanized organizational culture, ensuring not only operational efficiency but also customer satisfaction and loyalty.
Internationalization is also part of the business plans, consolidating the potential for global growth. “Our goal is to continue innovating and scaling our services without compromising quality. We believe that the balance between technology and humanized management is the path to sustainable growth in this market, and our goal is to move towards the internationalization of services,” says the founder. Ballas, who started his career at Rakuten Brasil and founded Ocupe in 2020, has led projects for brands like Panasonic, BMW, and J.P. Morgan. A TEDx speaker, he stands out as one of the innovative leaders in the Brazilian advertising industry.
