CleverTap, a platform specialized in digital marketing and user engagement, has been recognized by Gartner® as a Niche Player in the Magic Quadrant™ for personalization engines. The evaluation was based on specific criteria that analyzed the company’s Vision Integrity and Execution Ability. The reports are based on rigorous and fact-based research in specific markets. They provide a broad view of the relative positions of vendors in high-growth markets with strong differentiation among competitors.
This recognition reflects CleverTap’s strengths in providing personalized experiences to customers, as well as its innovative capabilities driven by AI and focus on sectors like financial services, retail, and entertainment. The company’s suite of personalization tools includes a Customer Data Platform (CDP), user and product analytics, experimentation, and orchestration of digital interactions.
The comprehensive approach to personalization allows brands to adopt different levels of customization, increasing conversions by up to seven times, as correct implementation leads to real and meaningful experiences.
CleverTap’s leadership in advanced personalization is evidenced by its impressive growth and rapid expansion of its customer base. This progress is attributed to its comprehensive platform, which integrates a CDP with the ability to create and execute automated and personalized customer journeys across key channels such as web, mobile apps, email, social media, and paid media.
Regarding recognition, Anand Jain, co-founder and Product Director of CleverTap, states that being included in the Gartner Magic Quadrant is a proud moment for the company. “We believe this reflects our commitment to enabling brands to create personalized and memorable experiences for their customers. We feel that this validation reinforces our focus on innovation and customer centricity, especially our advanced AI – Clever.AI, which powers features like automatic journey routing (IntelliNODE) and emotionally intelligent messaging (Scribe). We remain steadfast in our mission to empower brands to scale meaningful engagement across multiple channels, driving both emotional connection and measurable growth.”
Suppliers are classified into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research enables companies to make the most of market analysis, aligning it with their specific business and technology needs.
Access here a free copy of the Magic Quadrant report to learn more about CleverTap’s strengths and considerations, as well as offerings from other suppliers.
