Consumer Day (15/03), traditionally marked by discounts and promotions in retail, also boosts Brazilian agribusiness. With the sector’s increasing digitalization, rural producers are increasingly embracing online shopping and taking advantage of loyalty programs to optimize their investments.
Orbia, the largest integrated digital platform in Latin American agribusiness, for example, is promoting a series of actions within its loyalty program, allowing producers to exchange points for products with special conditions. During this week, customers can get up to 60% off on the special selection of products for redemption, in addition to a special 5,000 points coupon for redemptions equal to or above 100,000 points, which will be available until March 16 or while supplies last.
On March 12, the company will also offer free shipping throughout the site and a special flash-offer: the Mondial 34 Liter 1400W Mirrored Microwave, which can be redeemed with a 25% discount, going from 35,738 points to 26,981 points.
“Digitalization has transformed the way rural producers access inputs and other essential products for their daily life in the field. With the convenience of online shopping and the possibility to save through loyalty programs, more and more farmers are joining these platforms, ensuring better purchasing conditions and greater efficiency in managing their resources,” says Robson Rizzon, Chief Commercial Officer of Orbia.
With these initiatives, agribusiness companies have been standing out and innovating by offering advantages and facilitating access to products and services for rural producers, as they also make retail moments strategic to strengthen their relationship with customers.
