Amazon has officially announced the end of remote work in Brazil, determining the return to in-person work for its 18 thousand employees in the country. The decision follows the guideline from the North American headquarters, which had already established the return to offices since September 2024.
Decision Details
In a statement, Amazon stated that although the requirement for in-person work is the new rule, special cases can still be analyzed individually. “Currently, the company is returning based on its local structural possibilities, together with employees and their managers, for specific cases,” the company said in a note.
Amazon operates in Brazil with 12 distribution centers in seven cities, various delivery stations, and two corporate offices in São Paulo, in addition to managing data centers and technology centers.
Impact and Expansion
In addition to internal restructuring, Amazon plans to expand its team this year, opening 480 new positions in technology, finance, marketing, human resources, and supply chain areas. The company also recently reduced commission rates for partner sellers, aiming to attract more merchants and expand the range of products with more competitive prices.
Competition in E-commerce
The adjustment comes in a scenario of fierce competition in the national e-commerce, especially with Shopee, which surpassed Amazon and became the second most accessed marketplace in Brazil in 2024, trailing only Mercado Livre. According to a report from Itaú BBA, Shopee earned more than R$ 60 billion in Brazil last year, double that of Amazon, establishing itself as a strong competitor.
The Singaporean company has been focusing on affordable prices and new sales strategies, such as live commerce, where sellers market their products during streaming sessions on the platform, to boost their operations.
E-commerce Scenario in Brazil
Despite the competition, the Brazilian e-commerce sector still has room for growth. While in Asian countries online sales represent about 40% of retail, in Brazil, this share has not yet exceeded 12%. Amazon has 78,000 selling partners, with 99% of them being small and medium-sized enterprises (SMEs), selling more than 18.4 million products listed on the site.
With information from SINDPD
