Opening your phone and finding a message that not only catches your attention but also offers an exclusive promotion, a reminder to complete your purchase on a specific site with a unique discount coupon, or even an invitation to a special event, all without you having to make any effort to find it is amazing. And best of all: this interaction happens securely, ensuring that your data and personal information are protected.
That’s the magic of push notifications, which not only transform the way we interact with brands but also redefine the relationship between companies and consumers. One data point illustrates this transformation well: push notifications have an up to 10 times higher opening rate than emails, revealing a world of opportunities for those who know how to leverage them.
Indigitall, a Spanish technology multinational that has just entered the Brazilian market, has developed an encrypted push system. But what does that mean? Push notifications are those alerts we receive from the apps installed on our phones. “Encrypted” means that these notifications come with features that ensure the security of information and the protection of the relationship between the customer and the institution.
As Victor Okuma, country manager of Indigitall in Brazil, explains, responsible for leading the platform’s operation and expansion in the country. “We not only offer digital communication solutions, but we also establish a new standard for customer relationships. The adoption of push notifications, especially encrypted ones, enhances security and user experience, maximizing results across various sectors. For him, “An integrated omnichannel strategy with AI ensures that companies not only reach but exceed customer expectations, promoting a lasting and effective relationship.”
The CPaaS (Communications Platform as a Service) company based in Spain and operating in 26 countries, is focused on expanding its presence in Brazil. Its omnichannel platform integrates and automates various communication channels into a single solution. An official partner of Meta Group (WhatsApp, Instagram, and Facebook), Indigitall is betting on the enormous growth potential of this type of solution in the country.
It offers solutions that cover various channels, including WhatsApp, Web Push, App Push, and Wallet Push. With a presence in global markets such as the United Kingdom, United States, Spain, Mexico, Peru, Chile, Colombia, and Brazil, Indigitall enables personalized campaigns that include notifications, discount promotions, and interactive experiences.
The implementation of push notifications offers several advantages for companies, as Okuma explains.
“First and foremost, security is enhanced, as encrypted notifications ensure a secure channel for the transmission of sensitive data, surpassing traditional SMS. Additionally, messages are delivered immediately, improving usability and increasing customer satisfaction. Finally, push notifications prove to be a cost-effective option, as they are cheaper than SMS, providing significant cost savings and security in marketing campaigns,” he concludes: “In this way, companies can not only strengthen their relationship with customers but also optimize their resources and communication strategies.”
Personalization and Automation in the customer journey
A multinational offers the possibility to create a completely customizable customer journey, meeting the needs and profiles of each buyer, says Okuma: “The platform integrates all communication channels in one environment, allowing efficient automation between them. One of the features offered are intelligent bots that can be integrated into any application. These bots are available 24 hours a day, 7 days a week, providing relevant responses and smooth conversations in a human tone, in any language”.
According to the company, the use of bots has resulted in a 35% increase in sales through the application and a 74% increase in user satisfaction. “These results are driven by the programs’ ability to send targeted messages to the purchase or loyalty stage the customer is in, optimizing marketing and reducing manual and repetitive work that would otherwise require significant efforts.” He emphasizes that “This efficiency not only improves sales by focusing on optimizing user experience, but also attracts new customers and fosters long-term loyalty and satisfaction”.
After a positive buying experience, 54% of consumers tend to become loyal to a brand, according to a study by HubSpot and Bain & Company. This data highlights the importance of providing personalized and satisfactory interactions because, in addition to influencing customer loyalty, reports from Salesforce and Zendesk indicate that about 83% of consumers consider the purchasing experience as important as the product itself.
Recognizing this importance, Indigitall was created in 2013 with the mission to help its clients in digital transformation and improving user experience. According to Victor Okuma, ‘encrypted push is specific to sensitive data and financial transactions,’ applicable to banks, financial institutions, and even e-commerce sites, serving for loan notifications, online purchase confirmations, and specific campaigns.
Victor explains that ‘Artificial intelligence is the backbone of our solutions, contributing to a 50% increase in new potential clients and a campaign cost reduction between 40% and 60%. The ability to analyze consumer behavior in real-time allows companies to segment their audiences and personalize communication,’ something that, according to the Harvard Business Review, is vital to optimize the customer journey.
Push Notifications as an Omnichannel Approach
Thus, push notifications are essential tools to keep customers informed and engaged. There are three main types:
- Web Push: Messages that appear in the browser, accessible on any device, from desktop to mobile. With over 3.5 million apps in the Google Play Store and 2.2 million in the Apple App Store, Web Push notifications are crucial in digital marketing, especially considering that 57% of global web traffic comes from mobile devices.
- App Push: Direct messages sent to mobile devices with the installed app, ensuring users have easy access to important information and promotions.
- Wallet Push: Notifications sent to smartphones, where loyalty cards and offers are stored in iOS Wallet or Google Wallet. This format is cost-effective and efficient as it keeps offers organized and easily accessible.
Success Examples with Notifications
Indigitall’s campaigns not only inform but also delight. Here are some examples:
- ModaStore: “Thank you for signing up! You will receive a 15% discount on your next order for subscribing.”
- com: “Happy birthday! Enjoy a free gift on your next purchase.”
“These messages are designed to create an emotional impact and engage customers, resulting in high conversion rates,” concludes.
